MOBILE MUSIC FESTIVAL TO TAKE PLACE ON SUNLINE BUSES!
On November 01, 2014 the first ever 111 Music Festival will take place spanning across the Coachella Valley. This is a mobile music festival utilizing the SunLine as the venue, taking advantage of the intimate and unique atmosphere inside of a bus to expose the Coachella Valley to music, culture and public transportation. 25+ local musicians will perform from 2:55 pm to 7:05pm on six different buses along the Line 111 bus route.
The mobile music festival is for all age groups and included in the SunLine Transit Agency normal bus fare that is as low as $1.00 for a one-way ride and $3.00 for all-day passes. The innovative music festival is a collaboration between SunLine Transit Agency and The Coachella Valley Art Scene. The goal is to promote bus ridership through music and culture, thus raising awareness of the local transit system that is available to Coachella Valley residents and educating the community on the positive benefits that public transportation offers.
It’s simple in how the 111 Music Festival will operate. There are 4 main locations along HWY 111 where musicians + passengers can board from:
Stevens & Palm Canyon in Palm Springs
B Street & Buddy Rogers in Cathedral City
Hahn & Town Center Way in Palm Desert
Flower & Indio Blvd in Indio
Artists will board the bus to perform their set at one of these four “stages”. They will ride from one stage to the next. When they get off another band will get on, similar to a “relay” style. The set times will vary between 19 minutes to 46 minutes, depending on distance between the stages.
Passengers have the option to either board with them at the stage, or catch them down the road along any bus stop on Line 111.
Party on the bus! Passengers choose their lineup, ride with who they want to ride with, can exit the bus when they please and can board again when they want.