Although the dry desert scenery is a sharp contrast to the lush tropical Islands of Trinidad and Tobago, where Sherwin John (known as “DR.”) and Kerwin Greenidge (known as “Gov’ner”) grew up, both have made themselves right at home in the Coachella Valley.
Island Rhythms, a D.J. company based in Cathedral City, was founded in 2005 by Sherwin who had gained some experience DJing parties on the Islands of Trinidad. Sherwin would eventually call the Coachella Valley home after visiting friends and falling in love with the people and atmosphere of our resort community. When Sherwin started his DJ company, he capitalized on his ethnic diversity to set himself apart from other companies. Shortly after starting Island Rhythms, Sherwin found himself in New York doing a party for friends where he met Kerwin— coincidentally a DJ from the same Island. The two DJs were reminiscing about the parties back in Trinidad and Tobago and decided to become partners.
When talking to Kerwin and Sherwin you can easily sense they are free spirited, hardworking, and say they pride them themselves on being punctual and dedicated. The pair of DJs enjoy and play all types of music but still have a strong passion for the music of the Islands such as Soca music, popularly known as Calypso. Other musical influences from the Caribbean Islands include artists such as Machel Montano, Kes the band, Baba Shanta, and Bunji Garlin. It is not a surprise they love Reggae and the conscious vibes of Bob Marley and the Wailers, Gregory Isaac , Third World, and Steel Pulse.
Besides doing gigs in the desert Kerwin and Sherwin had business associates in Los Angeles and New York who they did events for. Their most memorable gig to date was in 2010 when they played at a fundraiser for the Marcus Heart Foundation at the Fox Theater in Pomona and shared the stage with Old School acts Zapp Band, Dazz Band, and The S.O.S Band.
The pair realized with their large network of friends in the entertainment business they could easily become an international and well-respected brand. Island Rhythms, which started out as a DJ company, recently became Island Rhythms International, an agency offering all types of entertainment for corporate and private events. The company’s mantra is, “Together we achieve based on the virtues of loyalty, honor, respect and love working towards one common goal.” The company now consists of eight people many who live in LA and NY.
If you would like to find out about Island Rhythms International you can reach them at: trinidad90062@yahoo.com or call 760 325-3466.
Written by: Craig Michaels
Musical Affair Entertainment
www.musicalaffair.com
Comments are closed.