LORIALLA

Local Coachella Valley Band Launches a New Project and New Single with Industry Heavyweights

By Lisa Morgan

We live on a virtual planet, where the tangible is an endangered, exotic species, especially in the music world. Behind the glass of our computer screens and smart devices, lies a huge melodic universe with millions of artists and songs, untouchable, unreal, floating behind a cyber-wall. That being said, be warned:  Lorialla does not live there. Touch the icon to play this inaugural launch, and Lorialla will punch through the glass; pull you in, and with a tenacious sonic grip, make you listen in pictures.  Paul Cotterell and Tom Collins (formerly of local Coachella Valley based band, Pictures from Eden) and new partner in crime, Esjay Jones, have put something together that has promise to propel them into a league all of their own with this stellar landmark project.

The collaboration of industry top dogs finessing the poignant delivery of this project is the equivalent of a music industry SEAL team:   Produced by Trey Vittetoe (Selena Gomez, Miley Cyrus) and Josh “Igloo” Monroy (Ludacris, Outkast) and Skylar Mones (Adam Lambert, Flo Rida). Engineered by Bjorn Thorsrud (Smashing Pumpkins)  Mixed by Grammy Award winning Ariel Chobaz (Lil Wayne, Snoop Dogg, Velvet Revolver, Joss Stone, Nicki Minaj and more http://www.arielchobaz.com/client-list/)AND Grammy Award Winning Mixer & Producer, Josh Mosser (Imagine Dragons and others http://www.allmusic.com/artist/josh-mosser-mn0000643173/credits) It’s hard to imagine Lorialla having any other option but success. This album balances the best of what technology brings to the music production table, with the ever elusive human element of genuine talent.   At the front and core of this project, march a passionate songwriting trio, completely abandoned to their craft as reflects in their articulate and relatable concert of music experiences.  Paul Cotterell’s voice (nominated Best Male Vocalist, CV Music Awards 2014) launches these songs with always powerful; always warm vocals that never divert from authenticity.  Guitarist Tom Collins, who can hold his own against the best of the best in any 6 string melt-your-face off, intuitively plays to the heart of each song.  Esjay Jones, a Pop Culture Whisperer and visionary, seems to have her finger directly on the pulse of what moves people and the music industry, and has demonstrated that remarkably.  “As musicians we spend most of our lives seeking musical relationships that not only fuel and excite us, but push us to extreme levels,” shared Lorialla’s front man, Paul Cotterell.  “Lorialla is a product of a group of passionate, driven music makers striving to create something that exceeds our expectations. The team that Esjay has created is a collection of some of the most brilliant professionals in the biz coming together as a family to create something that pushes us to be our absolute best. Lorialla is the definition of unity, family and an undying passion to out-do one’s self….it’s been a mind-blowing experience.”

Lorialla may not have just outdone themselves, but perhaps many of their peers.  What we have here is a beautiful marriage of science and soul: as smart and necessary as the Hubble and as real as your first heartbreak, delivered with absolute penetrating power.  The best part – Lorialla can bring it LIVE and will be doing so soon.  Follow them at www.lorialla.com and on all social media tools. Their first single, “Fly”, as can be heard on The UFC, The Road to the Octagon, is available NOW on iTunes.  Video of the song featuring UFC champion, Cub Swanson, and the unreleased Tesla Motors P90D, drops October 2^nd, but you can check out the teaser at https://youtu.be/yBD0b1rHo9s
Purchase FLY here :
https://itunes.apple.com/us/album/fly…