By Michelle Rizzio

With the holiday season upon us, many communities suffer in the Coachella Valley due to marginalization and poverty throughout the desert cities. In the cannabis industry, few opportunities exist to honor and value the underprivileged in our community. Not in Palm Desert at premier dispensary Royal Highness.

Keyva King of Royal Highness in Palm Desert is a long term member of this community, and this holiday season plans to put her efforts into action. For the next week, when you bring 6 cans of canned food into Royal Highness you will be rewarded with 10% off of your entire order. Keyva’s hopes are to feed 42 families and provide 42 turkeys. Each person who donates receives an opportunity to put into a raffle to receive either one of 2 Royal Highness gift baskets worth $420 dollars or one of 2 bikes donated by Platinum Vapes and Lowells. By teaming up with a local Palm Desert church, Keyva believes that her efforts will be able to be manifested. “6 cans can be donated for under $5 and you are able to get a discount on your own order at Royal Highness,” Keyva expressed.

In the cannabis community as a whole, charity and safe access has always been a major standpoint. With the shift from the atmosphere of medical proposition 215 to the recreational world of proposition 64, compassion has been very limited and frustrating for the cannabis community as a whole. With tight regulations on cannabis production, cultivation, and distribution there are very little opportunities for compassion to be ingrained in the industry.

When business owners like Keyva King open their hearts to be able to allow compassion to be synonymous with Royal Highness it sets a standard.

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If you’d like to donate to Royal Highness’ efforts to provide 42 families with 42 turkeys, visit them at 73345 CA-111 STE 205 in Palm Desert above the Paws and Claws Urgent Care across from Blaze Pizza on Hwy 111 or call them at (760) 610-5752

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