By Noe Gutierrez
On Friday, November 1, 2019 from 5 to 11 p.m. at Westfield Palm Desert 72-840 Highway 111 in Palm Desert, CA on the Third Level Parking Deck near Macy’s, STREET returns and for the fifth year in a row is sponsored by Visit Palm Desert and The City of Palm Desert. The Desert’s Best Free festival celebrates the best in street art, music, food and fashion.
A Palm Desert First Weekend event, STREET is FREE and fun for ALL AGES!
With 50+ large-scale murals including a collage of your favorite CV Weekly cover art, sculptures, live painting and interactive art curated by Flat Black Art Supply, this year’s STREET art installations will be outrageously over the top!
The line-up of live performers includes Blu & Exile, Choosey, Provoked & Willdabeast, Cakes & the A’s, Desert Rhythm Project, Giselle Woo & The Night Owls, Pedro Le Bass, DJ ODC and Academy of Music Performance.
The new Bright Bar VIP Lounge features premium stage views, lux furnishings from Bright Event Rentals, complimentary cocktails from a 1941 restored trailer bar, and global street eats. There will be a giant crafts and games area from YMCA of the Desert along with pop-up shops from your favorite and emerging brands.
STREET is FREE with your eventbrite.com RSVP ticket which you can print or show via phone upon entry. All guests will enter from the second level ramp.
Staff will be checking IDs at the main entry on the second level, and those that are 21 years of age or older will receive a special wristband.
STREET is Fido-approved! Friendly dogs on leashes are more than welcome as well as service animals. There is plenty of free parking, but they also recommend using Uber. The Uber drop-off/pick-up location is in front of Macy’s near the parking deck.
Food and beverage providers were facilitated by Coachella Food Truck Park. The STREET foodie line-up includes; Stuff Pizza, La Quinta Brewing Co., Haus of Poke, WTF Waffels, Tha Grub Plug, Mrs. Fields Cookies, Tikiz Shaved Ice, Desert Boba Bar and Custom Craft Chavela Michelada Cart! Food truck, cocktail and pop-up restaurant prices range from approximately $5-$12.
All bands, DJs and production arranged by SoundRite Events and will be hosted by desert rep Dialect.
Coachella Valley Weekly spoke with several STREET performers to get their take on the outdoor event.
“STREET is unique because it’s an outdoor event that covers a huge space with legit stage, sound, and cool shit happening. I played the first STREET back in 2015 and it was one of my favorite events to play because of the vibes and playing under the stars is always a treat. The line-up is diverse, which is important in a community event with bands, DJs, Hip-Hop, live artists painting. It’s important with a name like STREET that it hits all corners of what it means to be ‘STREET’ and I think they hit that this year. I’m grateful to be able to perform this year with the band and we look forward to putting on a great show and to have some fun!”
“STREET is unique in the sense that a huge corporation like the Westfield Shopping Mall is embracing the art, music and culture of the community. The way the stores inside will interact with everyone out on the parking lot is a different approach than just being a store inside, you know? It’s their turn to use some kind of creativity, and that’s always fun and exciting to see a change in marketing strategies. The line-up is wonderful, so many local hitters on the bill. I personally don’t know who the headliners are, but I’m excited for the rest of us. To be in that type of setting and working with that kind of production helps us reach for our dreams faster and I’m very grateful to be performing with my band! Plus, we play early so we get to enjoy our friends afterwards. We will have our EP, Gemini, for sale for $10, so if you haven’t gotten your copy, come through and pick one up!”
“We are grateful for it. Been looking forward to rockin’ it for the past few years and I’m glad to be doing it with Will. A graffiti-themed event with good music and food is a good time. Thank you Flat Black Art Supplies and Dialect for always believing in us. The line-up is awesome! A lot of friends we perform with often. A bunch of amazing musicians and artists and I’m thankful to be a part of this. We can’t wait to have fun performing in that cool of a setting.”
“It sounds like a good time. We’re excited and down for it. It’s an interesting setting. We’re taking it back to being a ‘mallrat’. We’re going to go out there and do what they would have kicked us out for doing in the parking lot.”
“What makes STREET so unique (other than the incredible natural backdrop behind the stage) is that it’s a cultural event in the heart of Palm Desert that celebrates art from the Coachella Valley and beyond! It’s a beautiful, fun night event that AMP has gotten to be a part of for the past few years and we love it. I’m always excited to bring our community out to see what fun activities are in store for our families and musicians. The lineup is fire this year, as well! These are some of the best and hottest desert acts playing right now, and if you’re a lover of local music, you wouldn’t wanna miss this. Plus, three current AMP bands from our fall program will be performing! For some of our kids, this will be their first public performance on a stage and they’ve been working hard to put on a great show.”
“I think what makes STREET unique would definitely have to be the art. It’s a perfect mix of visual and audio stimulation. We used to get chased out of the mall for breakdancing back in the day so it’s pretty cool to be a part of an event that invites that culture. The line-up is dope! I like the amount of local talent that is on the bill. I’ve had the pleasure of performing with just about everyone in the line-up at one point or another. I’m really looking forward to actually getting to watch everyone get down and do their thing. It’s going to be a really good night for the Coachella Valley and we don’t even have to run from security… LOL!”
LIVE MUSIC LINE-UP
Blu & Exile (10:20-11)
Provoked & Willdabeast (9:25-9:55)
Cakes & the A’s (8:30-9:15)
Desert Rhythm Project (7:30-8:15)
Giselle Woo & The Night Owls (6:30-7:15)
Pedro Le Bass (6-6:30)
DJ ODC (5:15-6)
Academy of Music Performance (4:30-5:15)
For more info on STREET, contact:
Westfield Management Office: 760-346-212