THE RIVER AND FOREVER 21 PRESENT FESTIVAL FASHION AT LIVE SHOW ON APRIL 8

By | March 22, 2017 at 8:50 am | No comments | Columns, Events, Feature Stories, Week 03/23 - 03/29 2017

First-ever fashion presentation at The River highlights latest looks for concert-goers and many more

By Joe Enos

Rancho Mirage– The River, the Palm Springs area’s popular entertainment center for shopping and dining in Rancho Mirage, has partnered with fashion retailer Forever 21 to create the first live outdoor show in the center’s courtyard on Saturday, April 8 at 2 PM.  This is the area’s only Forever 21 fashion presentation showcasing spring festival wear and plus sizes.

“It’s very exciting for The River to be selected as the area’s only location for a fashion presentation by Forever 21 featuring their latest festival looks and plus sizes,” said Ungar Kung, principal at CL Asset Management, owners’ representative of The River.  “This is a terrific way to kick-off a month of music festivals here in the Coachella Valley. Forever 21 is a valued tenant and a must-stop destination for teens, their families and friends.”

The Forever 21 fashion presentation at The River will be curated by Palm Springs Life fashion editor and trend expert Susan Stein, who will also be responsible for creating the looks worn by the runway models and providing commentary during the show.

Forever 21’s festival fashion is a fresh take on urban sporty style with a palette of metallic silver, scarlet red, and black creating a bold statement.  Festival fashion by Forever 21 is now available in stores and online.

The River is creating an all-afternoon celebration of fashion and music with complimentary hair and make-up presentations from Terra Lane Hair Design and MAC Cosmetics. The day concludes with a concert by Zen Robbi and their rambunctious funk in the center’s amphitheater at 6 PM.

“The River is a gathering place for everyone from around the Coachella Valley in the heart of Rancho Mirage”, said Tammy Perezchica-Pshebylo, director of marketing and programming at The River. “We’re thrilled to be hosting the area’s exclusive Forever 21 festival fashion show and it’s a great way to bring the excitement of April’s music events to visitors and residents with this day of fashion and music.”

The River at Rancho Mirage is just minutes away from most desert communities, resorts, hotels and concert venues.  This premier shopping, dining, and entertainment destination offers an extraordinary line-up of restaurants like Babe’s Bar-B-Que and Brewhouse, The Cheesecake Factory, Five Guys Burgers and Fries, Fleming’s Steak House, The Fox & Fiddle, P.F. Chang’s, Starbucks, Yard House and more, with Acqua California Bistro coming soon; beautiful boutiques and The Century Theatres at The River.

Events at The River can be followed on Facebook, Instagram and Twitter.  Tags for the Forever 21 fashion event are #theriverfashion and #F21XMUSIC.

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