”Where Dreams Come Alive!”

Support and Education for Local Music and Arts (S.E.L.M.A.) continues to see the value in promoting the growth of local non-profit organization, Futurenomic Resources (F.R.I.). F.R.I. is breaking down the barriers created by cultural/social economic status’ and the decrease of music and arts education.

Through music and dance, F.R.I. has been “Making Dreams Come Alive” nationwide for almost ten years. Whether one desires to become musically trained, learn performance techniques or record a professional demo, F.R.I. has become the place to go for music production in the Coachella Valley. After a successful collaboration with Desert Hot Springs Mayor Sanchez, F.R.I. and S.E.L.M.A. will be offering arts classes and recording services to all desert cities as soon as possible. Group and individual production sessions are available immediately at the Desert Hot Springs facility.

F.R.I. recently welcomed new board members and staff to execute the vision. “We are proud have these (new) creative forces join the team,” says Adon Icon; the Artistic Director for F.R.I. Adon Icon has played a pivotal role in the creation of F.R.I.

As a Record Producer, Singer, Philanthropist and the Founder/CEO of Pop Icon Records, Icon has continued to produce music for upcoming and industry artists since 1997 and is also credited for the creation of Southwest Bounce, a style of street edge pop music characterized with synthesizer-based, uptempo, bounce beats. Adon’s musical background is a tapestry of experience and talent for creating, orchestrating and finding “hit song” material, and has become the key to F.R.I.’s success.


Gregory Watton has also joined the F.R.I. Advisory Board, assisting with booking shows and branding. As a platinum selling songwriter from Los Angeles, California, he has worked with the likes of Timbaland, One Republic, Justin Timberlake and Missy Elliot. Will Champlin also joins as one of the Top 3 Finalist of NBC’s THE VOICE Season 5, along with Mr. Watton, who has cemented himself as a force to be reckoned with in the music industry. Watton has even teamed up with Mike Abrams at Klik Events to bring unforgettable music and arts opportunities to the Coachella Valley.

Support and Education for Local Music and Arts and Futurenomic Resources also shines the Local Limelight on their newest member, Cornel Popa, who has joined the F.R.I./ and S.E.L.M.A. teams as a music equipment consultant and instructor (Pro Tools & Ableton certified). Popa is also a writer, producer, DJ, Mixing Engineer and Mastering Engineer. He graduated from Berkley College of Music in Boston, MA, which happens to be the #1 university in the nation for music education. With a Master’s degree in Music Production & Technology, Popa accommodates to any genre and style of music, although he has a current interest in Dubstep. Popa shares, “I use all the latest and greatest gear including Waves & UAD Plug-ins to mix and master.”

“On behalf of F.R.I and the…(Support for Education of Local Music and Arts teams), all our amazing artists and our supportive community members, we would like to THANK YOU all for continuing to…(support local music and art)…(We are) all amazing in our own ways, and it is our privilege to cultivate and showcase Coachella Valley’s talent. Keep up the good work!” says Sarahyah Yisrael, S.E.L.M.A. Grows Chapter 2 President at College of the Desert, and F.R.I. Co-founder. For more info visit www.futurenomic.org. www.selmagrows.org