You can’t help but feel the energy exuding from Cirenia Guerrero when having a conversation with her. It is easy to see why she has been able to establish herself as a local radio and TV personality, with her larger-than-life smile accompanied by her friendly but delicious voice.
Born in Mexicali, Baja California, Cirenia’s parents brought her to Palm Springs when she was only one year old. While attending Cathedral City High School she quickly got her promotional feet wet when she took on the marketing and promotions for a small night club called La Bamba. After graduating high school, Cirenia landed her first TV gig as a producer for the Coachella Valley Telemundo affiliate, which later led to a position as the Executive Producer and Host of her own show entitled, Que Pasa con Cirenia.
With her momentum and bi-lingual talents, Cirenia decided to leave Gulf Broadcasting to launch her own advertising agency called Loud Americana in 1999. It was during this time Cirenia met two people, Evan Kopled and Rudy Valenzuela, who were very inspirational in helping her to believe she could do whatever she set her mind to. With the help of these two men and the support of her family, Cirenia began to realize her passion for not only accomplishing her goals in life but for motivating others to do the same.
About five years ago Cirenia found herself working at Morris Media as an account executive where she would utilize her promotional skills she learned as a young girl while continuing to fuel her thirst for working in the local media. Realizing her appeal in the Hispanic market the Palm Springs based radio group offered her a position as a talk radio host on ESPN Deportes. Although venturing into a new medium was a little intimidating at first, Cirenia was assured by the program director, “Every time you say something in the lunch room people listen,” so she just went for it.
The impressive part of Cirenia’s career so far is not the many broadcasting jobs she has held in this market, it’s the fact that she has had no formal training. It’s been her drive and determination that has enabled her to open doors and leave her mark in this market. “If you believe others will follow,” is the motto she lives by.
It’s hard to get this Diva to slow down. Cirenia currently splits her time up between three of her latest projects, one of which is operating a motivational company called Charge It Up, where she inspires people to reach their full potential through seminars and music. Circling back to where she began her radio career at Morris Media, you can also listen to Cirenia weekdays on Crush 103.9 as the new mid radio personality. I know first-hand how hard she works, having had the opportunity to work with her in the past few months on a new show called Red Hot Date. Cirenia is my co-host on this fun and wild new dating game show which is taped at the Spa Casino, (here comes the shameless plug) you can find out more about the show by going to www.hotdatevets.com. If you would like to contact Cirenia you can go to: www.cireniaradio.com.
Written by: Craig Michaels