“As the Owner & Publisher of CV Weekly I am proud to announce that we will be expanding. Coachella Valley Kids will be in the capable hands of Managing Editor, Laura Hunt Little,” says Tracy Dietlin. “Laura has a passionate and insightful outline for this new publication and I can’t wait for the valley to see what she brings to the table.”

Families in the Coachella Valley will soon have a new resource with valuable information relevant to kids from newborn through high school. Coachella Valley Kids is poised to deliver all-original content about family activities, culture, wellness, education and celebrations. The printed magazine will publish every 2 months through 2019, with future plans to grow to monthly issues. Built on the powerful distribution network of Coachella Valley Weekly magazine, Coachella Valley Kids will be distributed to more than 300 locations across the valley including family venues, retail locations, racks and boxes.

The bi-monthly full-color glossy print issue is just the beginning. The original content will be published online and permanently archived on www.coachellavalleykids.com. The website will also feature an online calendar and directory of family services. Readers are invited to submit calendar content to promote local kids’ events that open to the public.

Readers are also invited to list kid-centric businesses in the directory of services. There is no charge to list events on the calendar or for standard directory listings. Between printed issues, e-newsletters will be delivered weekly to subscribers. These e-blasts will contain the week’s upcoming calendar highlights as well as articles and columns. It is free to subscribe to the e-newsletter. The subscription form is already taking sign-ups at www.coachellavalleykids.com. In addition, active social media channels will engage with readers multiple times weekly.

“As a mom of grown kids, I look back with gratitude for the desert community in which we raised our children. The things we value most are the experiences gained through activities and interactions with our neighbors, through Scouting, our schools, visits to local attractions and participating in community events,” says Laura Hunt Little. “I put a lot of effort over the years into connecting our family to these experiences. Coachella Valley Kids is poised to facilitate interaction to make it easier for families in the desert to gain their own special experiences.”

Advertisers are invited to connect with readers through a variety of ad packages. For a rate card and ad specs, please contact ads@coachellavalleykids.com.