Runners in this kaleidoscopic event will run, jog, swagger, dance, and sashay their way around the Empire Polo grounds in Indio. The birth of the Color in Motion 5K event originated from a holy festival in India where they would throw color all over festival attendees. Organizers of the Color in Motion 5k decided to take that concept and make it into a fun run for all ages.
Participants are encouraged to dress in white- be it a tee shirt and shorts, football jerseys, or a wedding dress. As they move through the 3.1 mile course, there is a gradual transformation into a moving Technicolor blur as partakers get color blasted at stations located at every kilometer mark of the run. Th e race is not timed or limited to just athletes, every age and level of fitness is invited to be active, social, and have a great time painting the town. Once across the finish line, participants can attend the “Color Bash” post-race party with music, dancing, and one last color blast.
Color in Motion 5K is not limited to the Indio area, it’s happening all over the country and at every location it teams up with a local charity to raise both funds and awareness. The Boys and Girls Club will be the beneficiary of this year’s event at the Empire Polo fields. They were selected because organizers of the 5k have had an excellent relationship with the Boys and Girls Club in other cities and respect their hard work. Jim Clark, who joined the Boys and Girls Clubs of America as president and CEO in January 2012, recently attended a race in San Diego and thought it would be fun to bring it to the desert.
The Color in Motion 5k would not be possible without the support of community partners such as the Walter Clark Legal Group who is the title sponsor. Alex Haagen, the owner of the Empire Polo Club who also has a special relationship with Boys and Girls club was very generous in hosting the event at no cost to the charity.
There is still space to participate in this colorful 5K if you want to gather some family, friends and co-workers. The event begins at 8:00am, Saturday February 15, 2014. You can follow them on Facebook or log on to: www.colorinmotion5k.com . For more information call (509) 392-1699.
Written By: Craig Michaels
Musical Affair Entertainment
www.musicalaffair.com
