Desert Ad Fed, Greater Palm Springs Convention & Visitors Bureau and Indio Chamber of Commerce are pleased to announce the winners of the 2014-2015 WOW Advertising Scholarship at a ‘Joint Mixer and Creative Pop-up’ on Wednesday, June 3 from 5:30-7:30pm at UltraStar Mary Pickford Theatre in Cathedral City.

The $10,000 WOW Advertising Scholarship awarded five students at the Junior and Senior levels within the Public School sector in the Coachella Valley and their respective high schools. The idea behind the scholarship program was for students to provide a Two Element Campaign in marketing and advertising for the concept, “Take a Vacation.” For Element One, students were required to provide a print advertisement; a billboard, newspaper, magazine or direct mail advertisement. Element Two was electronic; Television, Radio or Web advertisement.

The students were judged on their originality of the pieces, artwork, detail, creative WOW and how both elements worked together as a campaign for the topic. Winners, students and high schools, receive a portion of $10,000: 1st place student will be awarded $2,000 and school will receive $1,200, 2nd place student receives $1,500 and their school receives $1,000, 3rd place student gets $1,250 and school receives $650, 4th place student $1,000 and school $400 and 5th place student receives $750 and their school gets $250. An Honorable Mention award of $150 will also be announced for a student who created an Outdoor Campaign Project.

In addition to the recognition of achievement for scholarship winners, Desert Ad Fed will hold their 2015 board installation. Members of the 2015 board include:


Executive Board

President, Jeff Levine

Sales Manager, Lamar Outdoor Advertising

Vice President, Mandi Witkower

Director of Advertising, Fantasy Springs Resort Casino

Treasurer, Josh Bonner

President/CEO, Indio Chamber of Commerce and Visitors Bureau

Secretary, Mel Abert

Partner, Abert Entity


Board Members

Andrea De Francisco-Shek

Cord Media

Connie Abert

Abert Entity

Gregg Aratin

R&R Broadcasting

Kyle Radke

The Jones Agency

Jonny Westom

Greater Palm Springs Convention and Visitors Bureau

Kimberly Renstrom

Desert Sun Media Group

Sarah Hahne

Palm Springs Bureau of Tourism

Ethan Kaminsky

Kaminsky Productions

Dayna Smith

Desert Radio Group

The ‘Joint Mixer and Creative Pop-up’ is free to attend and hosted at UltraStar Mary Pickford Theatre on Wednesday, June 3rd at 5:30-7:30pm. There will be a cash bar and attendees will receive a voucher for concessions. For more information on Desert Ad Fed, please visit

American Advertising Federation/Palm Springs – Desert Cities (now Desert Ad Fed) is a non-profit organization of professionals dedicated to enhancing the advertising profession through fellowship, education, community service and public awareness. We are the local chapter of The American Advertising Federation, a national organization of industry professionals. Please visit us at