Desert Ad Fed, Greater Palm Springs Convention & Visitors Bureau and Indio Chamber of Commerce are pleased to announce the winners of the 2014-2015 WOW Advertising Scholarship at a ‘Joint Mixer and Creative Pop-up’ on Wednesday, June 3 from 5:30-7:30pm at UltraStar Mary Pickford Theatre in Cathedral City.
The $10,000 WOW Advertising Scholarship awarded five students at the Junior and Senior levels within the Public School sector in the Coachella Valley and their respective high schools. The idea behind the scholarship program was for students to provide a Two Element Campaign in marketing and advertising for the concept, “Take a Vacation.” For Element One, students were required to provide a print advertisement; a billboard, newspaper, magazine or direct mail advertisement. Element Two was electronic; Television, Radio or Web advertisement.
The students were judged on their originality of the pieces, artwork, detail, creative WOW and how both elements worked together as a campaign for the topic. Winners, students and high schools, receive a portion of $10,000: 1st place student will be awarded $2,000 and school will receive $1,200, 2nd place student receives $1,500 and their school receives $1,000, 3rd place student gets $1,250 and school receives $650, 4th place student $1,000 and school $400 and 5th place student receives $750 and their school gets $250. An Honorable Mention award of $150 will also be announced for a student who created an Outdoor Campaign Project.
In addition to the recognition of achievement for scholarship winners, Desert Ad Fed will hold their 2015 board installation. Members of the 2015 board include:
President, Jeff Levine
Sales Manager, Lamar Outdoor Advertising
Vice President, Mandi Witkower
Director of Advertising, Fantasy Springs Resort Casino
Treasurer, Josh Bonner
President/CEO, Indio Chamber of Commerce and Visitors Bureau
Secretary, Mel Abert
Partner, Abert Entity
Andrea De Francisco-Shek
The Jones Agency
Greater Palm Springs Convention and Visitors Bureau
Desert Sun Media Group
Palm Springs Bureau of Tourism
Desert Radio Group
The ‘Joint Mixer and Creative Pop-up’ is free to attend and hosted at UltraStar Mary Pickford Theatre on Wednesday, June 3rd at 5:30-7:30pm. There will be a cash bar and attendees will receive a voucher for concessions. For more information on Desert Ad Fed, please visit www.DesertAdFed.org.
American Advertising Federation/Palm Springs – Desert Cities (now Desert Ad Fed) is a non-profit organization of professionals dedicated to enhancing the advertising profession through fellowship, education, community service and public awareness. We are the local chapter of The American Advertising Federation, a national organization of industry professionals. Please visit us at DesertAdFed.org.