By Chris Clemens
FG Creative, Inc., a full-service boutique marketing, digital and public relations firm located in Palm Desert, has announced the launch of its new web site and today celebrates its anniversary of thirteen years in business in the Coachella Valley. The first client on the roster was El Paseo Business Improvement District, which is still a client to this day.
FG Creative opened its doors in 2002 and has offered cutting-edge, results-oriented services for a variety of clients both locally and regionally. The agency’s seasoned professional team, are experts in brand development, graphic design, campaign planning and execution, web site design, public relations management, creative media planning/buying and creating social media content and interaction.
“FG Creative has always embraced a client-first philosophy and is committed to providing top-quality service with deeply experienced team members,” said Stephanie Greene, founder. “We pride ourselves on maintaining a proactive role in client strategy and delivery, and look forward to many more years doing so!”
FG Creative’s well-rounded client list includes El Paseo Shopping District, City of Palm Desert, Palm Springs Art Museum, The Westin Mission Hills Golf Resort & Spa, HdL Companies/EconSolutions, Hi-Desert Medical Center, RGA Landscape Architects, Arrowhead Regional Medical Center, Desert Regional Medical Center, Berkshire Hathaway HomeServices California Properties, J Russell! The Salon, Friends of Desert Mountains, Palm Desert Aquatic Center, Yellow Cab of the Desert, Family YMCA of the Desert, and others.
Greene began her career in advertising in the mid-80’s at a firm in Orange County. In fact, one of her first accounts was the Palm Springs Bureau of Tourism, under the leadership of then Mayor Sonny Bono, while managing other prominent clients such as The Irvine Company, Coto de Caza and many others around the Southwest. From there, she oversaw the launch and marketing of Tustin Market Place, worked with Fashion Island, and spearheaded many intricate, multi-tiered campaigns. She then went into shopping center marketing, taking a position at Westminster Mall, where she honed her craft with large-scale events and awards, achieving the coveted Certified Marketing Director designation through International Council of Shopping Centers
After her decade in shopping centers, she turned her marketing skills to Native American Casinos serving as the Marketing Director at Spotlight 29 Casino, and worked through the multi-million dollar renovation and management by Trump Casinos – working with The Donald himself for many months. Her favorite memory of this time was never hearing, “You’re Fired!” by her boss.
After 20 plus years, she decided it was time to run the show, and opened FG Creative. With her shopping center background, El Paseo sought out the new company to take over all marketing and advertising for the renowned luxury shopping destination. From there, the client list burgeoned to include the McCallum Theater, The Vintage Club, The Living Desert and many more. And now, after 13 years, El Paseo still leads the list of clients, with many new entities rounding out the agency’s portfolio.
“It’s been quite a ride over the last 13 years,” stated Greene, “and I wouldn’t change any of it. This little boutique firm has won so many accolades, worked with so many amazing clients, and been home to a true top 10 list of marketing gurus, it’s been my honor to guide the ship and continue leading this team of stars to new marketing heights. I still love my job, and wake up every day excited to see what crazy marketing thing we will be working on and how we can innovate and excel for our wonderful clients,” she concluded.
For more information on FG Creative, Inc., please visit the new web site at www.fgcreative.com or call (760) 773-1707. FG Creative is headquartered at 74-020 Alessandro Drive, Suite E in Palm Desert. Follow FGC on Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google+ and YouTube.