Popular Fun Walk Returns, Raising Funds for Cancer Care for Valley Residents

By Chris Clemens

Desert Cancer Foundation has announced the 13th Annual Paint El Paseo Pink walk for breast cancer awareness will take place at 8 a.m. on Saturday, October 12, 2019. Registration is now available online at www.paintelpaseopink.org. Beginning at The Gardens on El Paseo, the two mile round-trip walk down El Paseo supports life-saving cancer screening, diagnostic and treatment services for local valley residents.

El Paseo will be closed to vehicles from Portola to Highway 74 to accommodate walkers, beginning at 7 a.m. until 10:30 a.m. The leisurely walk is supported by over 1,500 attendees each year of all ages, and includes furry, four-legged friends. Kicking off with an inspirational ceremony at 8 a.m., the walk includes live music and DJ’s along the way. There will also be various stopping points hosted by merchants and event sponsors. Everyone is encouraged to wear pink to show support for breast cancer awareness, to celebrate and honor cancer survivors, including those currently in the midst of their cancer battle, and to remember those whose journey was cut short by cancer.

In addition to individual pre-registration online for $25 per person, groups can form an official team online, and encourage others to join them. Participants are provided a stylish pink commemorative t-shirt (while sizes and supplies last).  All proceeds directly benefit Desert Cancer Foundation’s Patient Assistance Programs giving financial support for screening, diagnosis and treatment of cancer for local residents of the Coachella Valley and surrounding communities.


The Presenting Pink Ribbon Sponsor of the 13th Annual Paint El Paseo Pink is The Auen Foundation. Additional current sponsors of Paint El Paseo Pink include Desert Regional Medical Comprehensive Cancer Center, Eisenhower Lucy Curci Cancer Center, The General Air Conditioning & Plumbing, City of Palm Desert, El Paseo Jewelers, Golden 1 Credit Union, SoCalGas, Namaste with Shay, VIP Urgent Care, JSP Prosperities/JSP Toolbox, FG Creative, Alpha Media Group, NBC Palm Springs and Entravision, Signarama, and The Walking Company.

For information about event sponsorship opportunities and other ways to get involved, contact Desert Cancer Foundation at 760-773-6554.