Expanded Schedule of Events to Include Modernism Show & Sale

Modernism Week will host its Fall Preview in Palm Springs over the Columbus Day holiday weekend (October 10-13, 2014). Highlights during the four-day schedule include a festive opening night poolside beach party and outdoor movie at Hacienda Cantina & Beach Club, a sneak peak of the Palm Springs Art Museum’s soon-to-open Architecture & Design museum, the first fall edition of the annual Modernism Show & Sale, exclusive tours of Frey House II and Steel House #1, architectural walking and bike tours, Premier Double Decker Architectural Bus Tours, a cocktail reception showcasing photographs of the Salton Sea, the Modern Yard Sale, and the popular “Lost, Saved and Endangered” lecture and tour.

“We’re excited to welcome the Modernism Show & Sale to this year’s Fall Preview,” says Lisa Vossler Smith, Executive Director of Modernism Week. “Thanks to their participation and the efforts of our local partner organizations, this weekend event has grown into a wonderful kick-off for Modernism Week in February that will be enjoyed by visitors and desert residents alike.”

The Modernism Show & Sale at the Palm Springs Convention Center will feature 45 premier national and international dealers offering furniture, decorative and fine arts representing all design movements of the 20th century. The show will open on Saturday, October 11 at 10 am with an exclusive “early bird” shopping preview until noon benefiting Modernism Week ($25 admission includes return entry all weekend). Weekend show hours are Saturday from 12 – 6 pm and Sunday from 10 am – 4 pm. Open to the public, regular admission to the show is $15.

The eventful weekend begins with “Aloha, Modernism Week: A Modern Beach Party with a Twist of Elvis,” as Modernism Week kicks off its Fall Preview with a poolside beach party fit for “The King.” Attendees will be transported to 1960s Waikiki to enjoy signature cocktails and delectable hors d’oeuvres as they “Twist” and “Pony” to music that shaped the era, including Elvis’ Grammy nominated “Blue Hawaii” soundtrack. Located at Hacienda Cantina & Beach Club designed by Chris Pardo of Elemental Architecture, this exciting new venue offers an intimate pool scene with an outdoor terrace, bar, fire pits, and expansive lawn area. A free screening of the 1961 Elvis Presley movie “Blue Hawaii” will provide a perfect setting under the stars.

Participation in events and tours helps support the mission of Modernism Week, a 501 (c)(3) organization. Local participating organizations include Palm Springs Preservation Foundation, Palm Springs Art Museum’s Architecture & Design Council, Palm Springs Historical Society, Palm Springs Modern Committee, Hot Purple Energy, and Paul Kaplan Group’s “Modern Yard Sale.”

Tickets go on sale August 1, 2014 at modernismweek.com. All events are open to the public and special rates are available at Hilton Palm Springs, Modernism Week’s Official Host Hotel. For the complete Modernism Week Fall Preview schedule of events and to purchase tickets, visit modernismweek.com.

The 10th annual Modernism Week will take place in Palm Springs from February 12-22, 2015. For more information and updates visit modernismweek.com and follow them on Facebook.

About Modernism Week:
Modernism Week is a charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state preservation organizations for their efforts to preserve modernist architecture throughout the state of California.

Modernism Week’s Mission:
The mission of Modernism Week is to celebrate and foster appreciation of mid-century architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs.

WHAT: Aloha, Modernism Week: A Modern Beach Party with a Twist of Elvis
DATE: Friday, October 10, 2014

TIME: 6 PM – 8 PM – Cocktails & Hors d’Oeuvres
8 PM – 10 PM – Screening of “Blue Hawaii”

WHERE: Hacienda Cantina & Beach Club
1555 S. Palm Canyon Drive, Palm Springs, CA 92264

COST: $60 per person (includes two drinks)

Cash bar at 7:45 PM and doors open for free public screening of “Blue Hawaii” promptly at 8 PM. Adults 21 and over, please. No outside food or beverage allowed.

Tickets are available at modernismweek.com.