By Lisa Morgan (and Friends)
Many of us dream. Some of us dream big. Only a very few of us take the courageous leap of faith in action necessary to make our dreams a reality. Fewer still are successful. With Coachella Valley Weekly on its third year of weekly print and internet publication, I think it is safe to say, this dream, the brain child of Owner/Publisher and Editor, Tracy Dietlin, is definitely a reality and a success that will be part of the desert’s news-scape for many years to come. In fact, it has become part of Coachella Valley history by documenting the art, music, charities and news of a community whose story was yet untold.
It would be flippant for one to think that undertaking such a responsibility under the best of circumstances is an easy thing. But to truly appreciate the accomplishment of CV Weekly, forged by its tenacious founder, there are a few things you should know. Dietlin, who had trademarked the name “Coachella Valley Weekly” and “CV Weekly” in 2005, launched this publication from nothing but sheer will and a $23,000 loan and a small handful of employees. She did this during a time of serious economic challenge nationwide, but most especially here in a seasonal community that seemed to feel the brunt of it. She did this in-spite of the competitive playing field.
Tracy Dietlin can be described as a warrior on the business battlefront but the business side of things was not the only thing challenging this resilient entrepreneur. Like the rest of us, life happens in total disregard to work deadlines. With a child who was under constant and severe medical attention due to being hit by a truck when she first started the paper, while now raising 2 teenagers, the death of friends, family members and pets, combined with her own personal, sometimes excruciatingly painful health issues, somehow (with the untiring support of partner, best friend and fiancé, Philip Lacombe), Dietlin continuously gets the paper out every single week. Meanwhile, in every issue, there are musicians and their gigs being supported free of charge, charities getting much needed publication and writing support, businesses getting the extra push (and sometimes grace) they needed to get through the next week of business. I was there from the beginning and I’ve watched it all. It is mind blowing and it is awesome.
Perhaps it is the heartbreaks survived and challenges met, that have etched a heart so deep in character that it cannot be thwarted. As one of the original members of the CV Weekly staff, it is these things that make me proud and grateful to work beside such a leader. She is a gift to all of us here at CV Weekly, and to this community we call home.
But don’t just take my word for it. To honor Tracy for her birthday I asked a few people to share what Tracy and CV Weekly means to them:
“Tracy is the most amazing person I have had the opportunity to meet and share a life with. From the time she gets out of bed to the time she returns to bed, she is all about helping her community and the people around her. She is truly inspiring to not just me but to a lot of other people too. Happy Birthday Babe, I Love You.” -Phil Lacombe
“The true desert rock bands from the 80’s should be thankful for Tracy Dietlin and her CV Weekly staff and their efforts in putting the spotlight on the musicians that made the Coachella Valley a landmark place for music all over the world.” -Gary Arce, Critically Acclaimed and Internationally known band, Yawing Man
“I’ve known Tracy for many years back when she was a freelance entertainment columnist and contributor. I remember the first time she reached out to me about our band gigs. I was so blown away by her excitement, genuine interest and passion for what local musicians were doing. What she and the folks at CV Weekly have done since, has finally legitimized and honored the efforts of local musicians, promoters and venues. All these things work together to give a music scene cultural recognition and vital energy that keeps it alive.” -Mario Lalli, Critically Acclaimed and Internationally known bands Fatso Jetson and Yawning Man, and CV Music’s Trailblazer Award, 2014
“If someone had told me there was enough advertising in this market to support a new newspaper, I would have said, ‘You’re crazy.’ Tracy is obviously crazy smart.” -Bruce Fessier, Desert Sun Writer
“Happy Birthday Tracy! I hope the gifts you get are as amazing as the gift you’ve given all of us through CV Weekly.” -Bradley Ryan, Award Winning Radio Personality and Program Manager at RR Broadcasting/Mix 100.5
“OperaArts is delighted to have the Coachella Valley Weekly as a sponsor for our season’s events. They get the importance of OperaArts in this valley and are making sure our community knows about all we are doing. We thank them for this opportunity of partnership.” -OperArts, President & Founder, Arlene Rosenthal
“I’m proud to say I’ve known Tracy for over 10 years. This valley is lucky to have her and the Coachella Valley Weekly. Thanks for having such kick ass work ethic and helping spread the word about so many bands.” -Brandon Ray Henderson, Award Winning Musician & Promoter
“Since I moved to the desert in 2001, Tracy has been a constant supporter, encourager and fan. I am very grateful for that. Beyond being that for me, she has been there for musicians long before and after my arrival. While still being one of the most vocal supporters of the local music scene, Tracy uses CV Weekly to support all good things in the communities of the Coachella Valley, and that is something special. Thanks for everything Tracy, and happy birthday!” -Josh Heinz, Award Winning Song Writer, Musician and Founder of Blasting Echo.
“Being able to not only survive, but prosper as a local independent in an industry dominated by corporate giants is a real testament to Tracy’s character, talent and determination. I wish her a great birthday and continued success.” -Casey Dolan, Cactushugs.com
“Before Tracy came along and started CV Weekly, nobody knew where to go to see live music. I actually had to call around to the venues to find out. CV Weekly puts local bands in the spotlight and promotes their shows. Thanks for all you do for the local music scene, Tracy!” -Aaron Bennett Dykstra, Coachella Valley Music Scene
“Tracy and CV Weekly play a huge part in supporting our local music scene and the rest of the desert too. Big thanks to her for that.” -Jack Kohler, Internationally Touring Musician (Waxy & War Drum) and Booking Manager
“I have the utmost respect for Tracy. She is an inspiration to many! Through hard work and persistence, her dream and vision for the CV Weekly paper became a reality. I contribute much of the success of our events to the coverage we get from CV Weekly. It blows me away that no matter what personal challenges that Tracy is having to deal with, be it family or health, the CV Weekly has never missed a deadline, ever! A remarkable feat by a remarkable lady.” -BB Ingle, Coachella Valley Promoter of the Year (2013 & 2014)
“Tracy was the first one to give our band, Ornament, public recognition. She reviewed and did the write up on our first album ‘Pools of Grace’. She was always in the front of the crowd at our shows and supported us from the beginning.” -Will Coon, Ornament Front Man
“I think it’s great how Tracy and the whole CV Weekly staff work so hard to shine a spotlight on our local music scene. It brings it to the attention of so many more people that otherwise wouldn’t know it existed. They have helped to give a voice here locally to a scene that was much more underground in its own backyard than it is in many places all around the world.” -Mike Pygmie, You Know Who
“I’m at a loss on the superlatives to use when describing my feelings about Tracy. By starting CV Weekly, she gave me a place to educate and inform while entertaining CV Weekly readers. She brought a passion to publishing that seems to have been lost by others. Beyond that, she is as nice and caring a person as one will find. All of our lives are enriched by knowing her.” -Haddon Libby, CV Weekly columnist
“It’s hard to put into words what this amazing woman has done not just for the music scene but for the valley. I remember one time in particular where we had run across a one legged grass hoper. Tracy caught it gave it some love and set it free. She told me everything deserves love. I’ve kept that with me. That’s what she puts out to everyone she comes contact with.” -Johnny Sugarbritches
“Who’s Tracy Dietlin?…Hahaha! I’m just kidding, Tracy. You are an icon among us, and the bearer of a great heart. When it comes to local info, connection, and support, you’ve outdone everyone, hands down. And when it comes to friendship, that’s something I’m very lucky to have with you. Happy birthday to the Scene Queen herself!” -From both Bridger and Boycott Radio families, we love you and thank you for everything. Dan Wheat
“I met this very, very hip lady through a variety of our shows she’s attended. Always smiling, always rockin’ out. Turns out she’s this mega positive, magazine producing dynamo that has family ties to my band, far out. Happy bday Tracy, kiss that stud muffin man of yours! We shall rock like concrete and cause a frenzy at your Bday celebration.” -Joshua A Fimbres [xXx]
“Thanks for all the support over the years Tracy. Happy Birthday from the Se7en4 family. We love you!” -Steve Hall
“I remember this one time Tracy Dietlin and I fought off a whole gang of raging killer baboons to save a bus full of orphans! I’m pretty sure the song “Kickstart My Heart” by Mötley Crüe was playing in the background the whole time. Seriously though Tracy is like the team mom for all the desert bands. She’s had so much faith in all of us. There’s been a lot of great music out here in the desert, but not much to do. Tracy’s helped out a lot of bands over the last few years and things have changed. There are a lot more places to play.” -Nico Flores, Award Winning Frontman for band, Se7en4
“Tracy inspires me! She is always upbeat and involved in what’s happening in the Valley. Whether it’s a charity, social event or music event, you can always count on Tracy’s involvement and enthusiasm. I especially love the way Tracy works so hard to support the Coachella Valley music scene. We have a ton of great musicians in the desert and Tracy always makes sure they get the recognition they deserve. Happy Birthday my sweet friend, Tracy, and keep up the fantastic work!” -Valerie Kattz, Award Winning Radio Personality (Mix 100.5, KLOS/KABC)
“Congrats to Tracy and CV Weekly. Tracy has been supporting and showcasing the desert music scene for a long time and it’s great to see her grow and prosper. She will always have my support and love. Cheers!” -Arthur Seay, Internationally Touring Band House of Broken Promises and Sound Engineer
“As an ally of a vast array of music, arts, and entertainment, there is no better contributor to our community than the CV Weekly. We are very fortunate as artists to have such an amazing supporter of our craft. From local bands playing their first show to national acts touring the world, the CV Weekly has you covered. Thank you for all your work!” -David Macias, Front Man & winner of CV Music Awards “Best Live performance Band” Machin’
“Wow where to begin…Tracy definitely managed to pull together an entertainment community that desperately needed unity. Not saying it wasn’t united beforehand, it’s just when Tracy established CV Weekly and gave the Coachella Valley entertainment world a place to be represented so well, it really opened the floodgates for those in our community that had no idea they were standing on a utopia of fun talent. The unity of entertainment with the people – whether it be Music, Shows, Dining, Artists, movies, photographers etc,. you can find it in one spot: Tracy’s paper. That’s her talent. I know that I myself, and my band (Remnants of Man), will forever be grateful for her awesome support and work. Not to mention she’s just as rad a person as you could ever imagine someone to be. Her and Phil are truly great people already and if you are lucky enough to know them personally, you know they are even greater friends. I want to wish Tracy a BIG HAPPY BIRTHDAY! Keep up the great work!” -R.C. Torres, Editor Contingency Films, Guitarist, Remnants of Man
“As far as who Tracy is, she is one of the most influential and inspirational voices of our valley. She is an incredible woman who pursues her dreams and supports all of ours. I don’t want to think of what this desert would be like without her. Can’t wait to celebrate her birthday.” -Katie Cathcart, Award Winning Drummer for band, Bridger
“Happy Birthday Tracy. May you be blessed beyond your wildest dreams. You are an amazing woman with a heart of gold and one of the hardest working women I know. Honored to call you my friend.” -Bronwyn Ison, Yoga Instructor/TV Personality/Columnist and Owner of Evolve Yoga
“Tracy is one of those amazingly loving people that when asked, always says yes… Then gets the details of what she’s agreed to later. She embodies the essence of ‘walk your talk’. Her humanity is as big as her heart.” -Caroldean Ross, Owner at Resale Therapy, Founder of Charity Godmother
“The valley is very fortunate to have a friend, a fan and above all a true support system in Tracy! R Buckle Road thanks you from the bottom of our hearts!” -Greg Vincent, Front Man for Award Winning band, R Buckle Road
“Tracy and CV Weekly are the glue that binds our Valley together.” -Mark Gregg, Nationally Known Recording Artist and Musician
“Tracy and CV Weekly have reminded us all how important Music, Art and Culture are to a society. All of us here in the Coachella Valley are lucky to have her. It is with a bounty of sheer gratitude that I say Happiest Birthday wishes and keep on Rockin!” -Keith Blum, Award Winning Artist and Television Personality
“Tracy is the poster child for community. She cares so much about people and her heart shines through the CV Weekly as she strives week after week to bring the diversity of the valley together and give a voice to so many who often don’t have a place to share or be heard. Tracy is the best! As simple as that statement is, nothing can be truer. I’m forever grateful for Tracy believing in me and her willingness to collaborate for something greater. Thank you and HAPPY BIRTHDAY, TRACY! Shine on you crazy diamond!” -Rich Henrich, Director at We Are inD, Co-Founder of AMFM Music and Arts Festival
“Anyone who puts their heart, soul and a 110% of all they got into their passion, is someone who deserves the respect and attention from their peers, and to me that is Tracy. Knowing Tracy for nearly 15 years and having her embrace the music scene here in the Coachella Valley as much as she has, has been beyond amazing! I know I’m not the only musician that feels this way. So, Thank you Tracy and the CV Weekly team for all you have done for so many years. Happy Birthday! You rock!” -Jamie Hargate, Award Winning band, The Hellions
“Kathy and I only really met Tracy back in December. Since we have gotten to know her and Phil, they have been more supportive of our business than we could have ever imagined. They promote our business, hold events here and support everything that we do. Best of all, we can truly call them our friends.” –Dennis and Kathy Ford, Owners at the Award Winning bar, Schmidy’s Tavern, Palm Desert
“In a community as seasonal as ours is, it is easy to forget that there are year-round businesses and hard-working creative people who make daily efforts to enrich our lives. Tracy Dietlin, through CV Weekly, works tirelessly, year-round, to produce a publication that no matter the season, covers stories about what makes this valley such an incredible place to live, work and play. I admire her talent and her spirit.” -Professional Photographer, Laura Little
“Tracy is hands down one of the smartest and hardest working women I have ever had the pleasure of meeting and working with. With all she does for our community and the small businesses involved, she should be getting her own award instead of always giving to others. Myself and the entire team at TG Tat love you and wish you many, many more years of success to come! You have earned it 10 fold.” -TG Tat, Award Winning Tattoo Studio, Cathedral City
“What Tracy has done is provide the Coachella Valley a rejuvenated vision that is limitless and entirely inspirational. And what makes her so remarkable is she’s pursued that vision with unrelenting enthusiasm and diligence. Happy birthday to a lady who blazes trails for herself and others!” -Julie Buehler, Sports Analyst, TV and Radio Personality, Columnist
“I was a fan of Tracy before I even met her. As a reader of LA Weekly, I thought CV Weekly was just a genius idea!! After moving back to the desert last year, we finally met, and now I am proud to call her friend. She rocks. She’s rad. She’s beautiful and she keeps us all in the know about the cool goings on in the desert. I love you Tracy, Happy Birthday!” -Valerie McClure, Owner of VM Management
“RR Broadcasting loves CV Weekly! They are a great partner in helping us promote all our fun events, from Monday Night Football to the Crater Lake Chef Challenge. Happy Birthday Tracy.” -Gregg Aratin, Radio Personality on the Moose and Bunny Show, Actor, Screen Writer, RR Broadcasting Sales Manager, Co-Founder of Desert Dining Club
“Tracy is not only a caring and genuine person, but she is by far one of the bravest women I know. Thank you Tracy for bringing CV Weekly to us. I finally know what fun stuff there is going on!” -Jeannette Krehbiel, Owner of Plan B Live Music and Cocktails, Thousand Palms
“Not only has CV Weekly been a consistent representation of the community, it has most especially been a stage for the valley’s musicians. We are personally so grateful for all the interest and support we have received from Tracy and everyone at CV Weekly over the years. Happy Birthday!” -Christina Reyes, Award Winning Vocalist for Award Winning band, Caxton
“May the birds and angels from Heaven guide your steps and bless you with the best day ever. Happy Birthday!” -Mike Cancino, Internationally Touring Drummer with Award Winning Band, House of Broken Promises
“What Tracy has done has evolved the whole Coachella Valley music scene as one big community of bands, and clubs as well. Without her ambition to get involved in the music scene, I honestly don’t think the desert would be thriving as much as it is today. The world knows the Coachella Valley, and she is a true representative of this mecca of talent.” -Pete Burquez, Lead Guitarist for Award Winning Band, Se7en4
“Tracy has come a long way to bring music, arts, and entertainment to the people of the Coachella Valley. I would like to congratulate her on her success, and wish her a very happy birthday. Cheers!” -Jon Arnold, Internationally known band, Whiskey and Knives
“Tracy has always been the number one advocate for local music and we all love her very much!” -Michael Keeth, Award Winning Vocalist, Musician and Song Writer
“Tracy has always been a driven, motivated, and kind hearted person. It doesn’t come as a surprise that she’d do something as courageous as start CV Weekly, nor does its success as one of the absolute best publications the desert has ever had. An impassioned voice of the community and a matriarch to the ever growing music scene, we love her and wish her the happiest of birthdays!” -Jim Cathcart, Frontman for Award Winning band, Bridger
“Whenever I need to find out what’s going on in the Coachella Valley musically, I turn to CV WEEKLY! You can’t go wrong!” -Brad Mercer, Musician, Radio Personality, Founder of Brad Mercer’s Bands and Fans
“Nobody has done more to promote local talent than CV Weekly. Tracy and her team continue to out-do themselves each week!” -Craig Michaels, Radio Personality and Event DJ
“Tracy has such a giving heart and embraces her life with passion. I reached out to her looking for support for a charity near and dear to my heart, Angel Light Academy. Her answer, as always, was, ‘Yes. What was the question?’ She is an angel on earth and I’m grateful for her.” -Michelle McLaughlin, Senior Account Manager at FG Creative7
“Happy Birthday Tracy! Your commitment to CV Weekly and the entire local music scene is something to be admired. Without you, the scene would not be where it is today. The Date Shed family is your biggest fan!” -Date Shed, Concert and Event Venue, Indio, CA
“Tracy is an icon among us, and the bearer of great heart. When it comes to local information, connection and support, she has outdone everyone, hands down.” -Dan Dillinger, Award Winning musician with bands Bridger and Boycott Radio
“Tracy is a woman who knows what she wants and how to get it! She has got a heart of gold and will do anything for the people she loves. CV Weekly has helped transform our local music scene of diverse artists into one big amazing family! I am so proud to call her my friend, and I love her.” -Chelsea Sugarbritches, Award Winning Vocalist for band, Long Duk Dong
“When I first met Tracy almost a year and a half ago, I was working construction and my collegiate skills as a graphic designer were put to very little use. She gave me a wonderful opportunity to exercise those skills on a weekly basis and challenged me to use every ounce of meticulous creativity I had in order to help her in this courageous endeavor we call CV Weekly. I can honestly say that she saved me from making the mistake of giving up on my dream and inspired me jump back on a career path I enjoyed. Thank you Tracy for making me part of the family. Happy Birthday.”– Robert Chance, Art Director at CV Weekly.
