By Crystal Harrell
Known as the Coachella Valley’s source for premium cannabis products, West Coast Cannabis Club (WCCC) now has three valley locations, a convenient delivery service, and a growing cultivation operation in Palm Desert and Cathedral City.
The knowledgeable staff at WCCC provide above and beyond customer service. They consistently deliver the most welcoming cannabis retail experience. It’s no surprise that the company won Best Dispensary in 2019 and 2020. The West Coast Cannabis Club team aims to be the best “Local Store” by uplifting the community.
We spoke to Tatiana Morales, Director of Retail Operations at West Coast Cannabis Club, and asked her about navigating Covid restrictions and what they have coming down the pipeline.
“Now that we have made it through what we hope will be the worst of COVID, we are really excited to show everyone what we’ve been working on for the past year.”
Morales started her position on January 1st of 2018. She is a Coachella Valley native of over 30 years and her background prior to entering the cannabis industry was in restaurant and event management locally. In addition to being the Director of Retail Operations, she is also on the Board of Directors for The Greater Coachella Valley Chamber of Commerce—the biggest local Chamber of Commerce.
“We will definitely be hosting events at our Melanie Place headquarters, both cannabis and non-cannabis focused events. We are also launching our new line of gummies and tinctures, as well as expanding on our West Coast Cannabis Club brand. Our flower brand is thriving thanks to our in-house cultivation team’s hard work.”
The cultivation operation, led by Tom Lopez, is poised to be a significant force within the competitive California cannabis market. They are striving to be sustainable and environmentally friendly, using innovative growing technology. The current WCCC headquarters used to be the home of the KESQ news station prior to the cannabis business moving in, and the green screen still remains in one of their large grow rooms.
“We are really excited about our 4/20 events in our stores. Being able to celebrate our holiday with our friends and customers will be really fun after this weird year of separation and solitude,” expressed Morales.
Like many businesses that were deemed essential during the past year, the team at WCCC had to navigate a lot of uncertainty and changes. They went above and beyond to keep their customers and staff safe, and are happy they were able to help the community during these times.
The company’s ability to cultivate and produce their own cannabis products has made them a local favorite. CEO and Co- Founder, Kenneth Churchill, has been guiding West Coast Cannabis Club through the years and is excited about what the future holds for them as well.
WCCC has a diverse team with over 50 employees. They have a starting company rate of 15 dollars an hour, making them the only cannabis company in town that does so. The company strives to be inclusive and active members of the desert community. WCCC supports local charities like YMCA of the Desert, the Coachella Valley Rescue Mission, and Shelter from the Storm. They were voted Best Dispensary in the entire Valley by readers for 2020 from the Desert Sun, and for Palm Desert and Cathedral City specifically in 2020 and 2019 from Palm Springs Life Magazine.
“We want to keep our standards high and our customers happy. Our people are what set is apart. You can buy Cannabis from lots of places, but not everyone is going to give you the experience you receive from our staff. They are the best,” said Morales, when asked what makes WCCC the best dispensary.
Visit West Coast Cannabis Club’s official website for more info on their three Coachella Valley Dispensary locations at WestCoastCannabisClub.com.
