The massive three day Coachella Music and Arts Festival which takes place at the Empire Polo grounds in Indio has become a rite of passage every spring for many concert goers. This year, Coachella festival will expand its vibe to the west side of the Valley with the incarnation of Tachevah: a Palm Springs block party.
The incubation of Tachevah began a few years back with the Desert Rock the IPac concert series at the Indio Performing Arts Center (IPAC). Desert Sun columnist, Bruce Fessier, and co-producer, Mario Lalli Jr., successfully showcased local bands in a Coachella-style format using multiple stages. Those series of concerts caught the attention of Desert Sun executive editor, Greg Burton, who is the brain child behind Tachevah.
Observing the local interest of the IPAC concert series, Burton decided to take it to the next level. Teaming up with the super powers of entertainment, Coachella Valley philanthropist, Harold Matzner and Goldenvoice (producers of Coachella) the Palm Springs block party, Tachevah was born. Burton consulted with the Agua Caliente tribe who eagerly offered to be an event sponsor and provide the use of their land for the one day festival. Tachevah will be a free concert taking place Wednesday, April 17, from 6pm to 10 pm in the parking lot across the street from the Spa Resort Casino adjacent to the post office in Downtown Palm Springs.
Like many Coachella fans, you may be wondering who will be performing at Tachevah? That is the best part about this concert! Local and regional bands are invited to submit their videos no later than March 15th to be voted on by the general public. The voting will take place March 18-22 and will narrow down to ten bands, which will then be submitted to an expert panel that will pick three acts to perform. The difficult job of picking the three winning bands will be up to Desert Sun Reporter, Bruce Fessier and Goldenvoice executives, Paul Tollett and Skip Page. The final Palm Springs block party line up will be announced Monday, March 25th.
How can a free concert giving unsigned local bands a chance to perform in front of Goldenvoice executives get any better? The yet to be announced headliner for Tachevah will also be performing at Coachella. To further give Tachevah that Coachella vibe, DJ Alf Alpha (a Coachella festival veteran) will be spinning in between bands. Members of the winning bands will receive free admission into the Coachella Festival courtesy of Goldenvoice.
If you would like to follow or like the contest, go to www.facebook.com/tachevah or twitter.com/tachevah.
Written By: Craig Michaels
Musical Affair Entertainment
(760) 619-3276
