BRAD MERCER’S BANDS ‘N FANS ON KIX HOT COUNTRY
92.1 Palm Springs and 96.3 High Desert
By Lisa Morgan
Brad Mercer is at it again, breaking the rules of traditional radio formatting to create a platform for the amazing talents of unsigned artists deserving of radio’s listening audience. These are the artists who, though as talented as any others, have not yet been recognized by major labels and who would otherwise be ignored by the radio industry. Mercer, an award-winning radio personality and seasoned artist himself, has joined forces with Copper Mountain Broadcasting stations KIX Hot Country 92.1 in Palm Springs, California and 96.3 in the Morongo Basin area of California’s high desert to bring you “Brad Mercer’s Bands ‘N Fans”. Together, they bust out of the commercial country music industry box to showcase NEW MUSIC from original artists, locally and from around the world.
“Brad Mercer’s Bands ‘N Fans” debuted Saturday, February 22nd and will run from 4 to 6 PM every Saturday. The syndicated show will be streamed live on KXCMRADIO.COM and will introduce only the best of independent artists representing country music from traditional to southern rock and blues.
“This is the show I’ve always wanted to do,” says Mercer, a veteran of the entertainment industry whose resume would be easier to read if it only listed what he hasn’t done. An accomplished singer, songwriter and recording artist himself, Mercer is also an award-winning screenwriter, producer and director. His latest film, “Sushi Anyone?” for which he received “Producer of the Year” honors, has been entered in film festivals in Malibu, Las Vegas and Maui. Mercer is also the recipient of the Alan Freed Lifetime Achievement Award as well as the Hollywood Lifetime Achievement F.A.M.E. Award. His experience opening as a stand-up comedian for the likes of Jerry Seinfeld and Jay Leno ensure that this show is going to be the best two hours of high quality entertainment radio has to offer!
