By Lisa Morgan
If you can drive it, they can wrap it. If you can fly it, they can wrap it. If you can stand on top of a Fiat in the middle of the Honda Center for the LA KISS Arena Football team, and play a kickass guitar solo while swinging your rock and roll hair, well…they can definitely wrap the Fiat. Even with all “that” going on, no one is going to miss who sponsored the show, thanks to DesertWraps.com. One of the most intriguing and creative marketing offices I have had the pleasure of visiting is DesertWraps.com and its located right here in the middle of the Coachella Valley. I’m telling you right now, there is not a business that cannot benefit from getting to know what this extremely creative local graphics company can do to represent and grow your business brilliantly.
MEET DESERTWRAPS.COM
Allow me to introduce you to the owner and founder, Soterios Anagnostou. You wouldn¹t know it to look at him, but Soterios Anagnostou has over 25 years of business ownership and marketing and branding experience under his belt. His entrepreneurial spirit is contagious, his energy perpetual and his drive to help other businesses succeed, intrinsic. Soterios knows firsthand that businesses not only need to be seen, but they need to be seen in a light that separates them from their competition. Recognizing that need 12 years ago, he created a hybrid-marketing agency AdRhythm Advertising and Design, through which he developed DesertWraps.com in Palm Desert. DesertWraps.com is an affordable, tangible and cost effective way to brand and market local businesses. Their full time creative team creates eye pooping designs and within their facility they have the equipment and talent to print, fabricate and install everything they design.
WHAT THEY WRAP
The work DesertWraps.com has done for local businesses is stunning and is why they have become the premier vehicle wraps company in the valley. But they don¹t stop at designing advertising wraps for vehicles, RVs, boats, golf carts and fleets. They are experts at large format design and printing, event branding, and interior branding. They will wrap anything that can be wrapped. Chrome ford raptors, custom designed train containers, off road vehicles for national brands, utility and traffic boxes for our local cities and the walls, floors, desks, counters, doors and windows of all kinds of local businesses and even some residences. They can also design and build custom marketing kiosks and retail point of sale displays that help drive traffic and sales. This company’s creative capacity to design, develop and produce cost effective marketing solutions is endless and downright fun. It is business branding and marketing on steroids. DesertWraps.com can take any business from low profile to high profile, all the while keeping their focus on the ultimate priority: provoking a response from the potential customer.
THE MISSION
“I don¹t expect to get rich doing this,” shares the impassioned owner and team leader. “At the end of the day, I just want people to say, thank you. You have provided me with a great product that has helped my business grow. My priority is the quality of service and the relationship I build with the client by providing a cost effective solution to help them grow. Anybody can put a wrap on a vehicle, but the message it conveys and how it’s perceived is what should come first and foremost; that is essential brand marketing.” DesertWraps.com is fully equipped to do this and continues to grow their facility to ensure that they can do it all for you here locally. With Soterios’ education and hands on experience, his creative team, top of the line technology and equipment, it is safe to say that DesertWraps.com provides a superior product and exceptional service without having to drive 120 miles out of town.
CREATIVITY AT IT’S FINEST OR IT’S WACKIEST – YOU DECIDE
One of the craziest things I’ve seen this company wrap is a restored helicopter. DesertWraps.com actually took a high definition photo of genuine cowhide then reproduced it graphically to cover Steve Maloney’s “Ride-Em-Copter Modern Sculpture”. He took a beat up helicopter, had DesertWraps.com wrap it in the cow hide print they created and then bedazzled the rest of it with jewels, crystals, a full bar and all kinds of interesting accessories. He opened his sculpture with Heather James Fine Art during Modernism Week at the Palm Springs Fine Art Fair.
They have used their incredible graphics technology to launch InteriorBranding.com, which will work to help clients and designers to “Brand” corporate spaces, retail establishments and restaurants. They have already created wall murals for Christopher Kennedy at Appetitio Italian Deli and the Christopher Kennedy Show House for Modernism Week, incredible interior branding displays for Fiesta Ford and Palm Springs Cycle and will soon do the same for Sequoia Wealth Management, LLC., opening in Palm Springs.
If you were fortunate enough to attend the Desert Showdown at Big Horn Country Club and La Quinta Resort you would have seen DesertWraps.com event branding in full force for the Will Powered Golf Classic and Desert Smash Tennis Showdown for Cancer for College. The event was hosted by Will Ferrell & Kevin Spacey and helped raise nearly 1 million dollars for the foundation.
Bottom line, if you can take a picture of it, if you can stick a piece of tape to it, if it consists of solid matter and molecules, there’s a really good chance DesertWraps.com can cover it, reproduce it and use it to colorfully grab the attention of those consumers you want to see you.
In this economy small businesses across the country have had it rough, and with our seasonal clientele, businesses here in the desert have to work twice as hard. Paying to market or advertise a business can feel more like a high-risk crapshoot than an investment. Still, the need to be seen by potential customers, and to drive those customers to your business, is vital. “DesertWraps.com provides solutions to GET BUSINESS NOW,” says Soterios. “We become partners in growing our client¹s business and they become clients for life.”
I don’t see any reason why any business owner or marketer shouldn’t take a few minutes to check out this resource right here in your own neighborhood. They have alleviated the need for business marketers, event promoters, and business owners to drive out of town for this specialty service and product. Stop by their office and see for yourself all the things DesertWraps.com has done and can do. This is an exciting and very visible way to stand above everyone else in traditional media and it’s RIGHT HERE IN THE DESERT year round. To find out more about DesertWraps.com, visit their website DesertWraps.com or call them at (760) 935-3600.
