Weekend Fashion Celebration Includes Poolside Fashion Shows, Fashion Activations, DJ’s and More. VIP Hard Rock Fashion Weekend Package Available

With an average temperature of 88 degrees in late October, the inaugural Palm Springs Fashion Weekend is taking style outdoors, under the stars and making it a Fashion Splash at the brand new 163 room Hard Rock Hotel Palm Springs on Oct. 25-27. Trading in the conventional runway for a poolside affair fits perfectly with the Palm Springs resort-meets-fashion style and reputation. The first-ever multi-sensory affair features an eclectic mix of designers showcasing swimwear and contemporary fashions. This year’s line-up will include Fashion Splash (swimwear) on Friday, Oct. 25, Project Palm Springs (contemporary) on Saturday, Oct. 26 and a day long, sun-filled pool party on Sunday, Oct. 27. The event is free to the public – limited amount of passes available on a first-come, first-served basis. To get on the guest list, you must go to: rsvp@palmspringsfw.com.

Kicking off the weekend affair on Friday, Oct. 25 will be Fashion Splash with a line-up of the hottest swimwear featuring Salt, Mandalynn, Stone Fox Swim and Culture Swimwear. On Saturday, Oct. 26 Project Palm Springs makes its debut with Le Mali Designs, Walter Mendez and Unique Vintage. Come Sunday, the party kicks up while the sun is still shining with a fashion-inspired pool party sponsored by AMP Radio 97.1.

In celebration of Palm Springs Fashion Weekend, the Hard Rock Hotel Palm Springs has created the Hard Rock Fashion Weekend Package which includes a two night stay in a premium pool view guestroom, access for all Palm Springs Fashion Weekend events, a $50 food and beverage credit, late check-out and a VIP Fashion Gift Bag for $998 (excluding taxes and fees). The package and rooms can be booked at www.hrhpalmsprings.com.

Envisioned by Palm Springs business leaders and locals Jim Casey, Kim Waltrip and Trini Garza of Troupe Productions and produced by Mikey Koffman, owner/producer of LA Fashion Weekend/Fashion Splash, Palm Springs Fashion Weekend will put the fashion spotlight directly on the sun-filled destination. Palm Springs Fashion Weekend is designed to be a social gathering celebrating fashion under the warm glow of the desert sun and the sultry breezes of the beautiful October nights.

“Palm Springs Fashion Weekend will be the culmination of our dream,” explains Jim Casey, president of Troupe Productions. “Kim, Trini and I have always believed that Palm Springs has a rich history of glamour and fashion and the time has come to shine the light on our great city.”

Event/Fashion Show details include:

Friday, Oct. 25: Fashion Splash: SALT, Culture Swim, Stone Fox Swimwear, Stone Fox and Swim, Mandalynn.
7:00 p.m. – 10:00 p.m. – Event
9:00 p.m. – Fashion Show
Saturday, Oct. 26 – Project Springs. – Contemporary featuring: Walter Mendez, Unique Vintage, Le Mali Designs
7:00 p.m. – 10:00 p.m. – Event
9:00 p.m. – Fashion Show
Sunday, Oct. 27 – Pool Party
12:00 p.m. – 4:00 p.m. – Pool Party

Information: www.palmspringsfw.com