Friday, November 3, 2017 – 5 p.m. to 11 p.m. – The Deck at Westfield Palm Desert
BY NOE GUTIERREZ
In its 3rd year, and in conjunction with the premiere of ‘Palm Desert First Weekend,’ STREET is back on Friday, November 3, 2017 from 5 to 11 p.m. at Westfield Palm Desert located at 72-840 Highway 111 on ‘The Deck’ the third level parking structure near Macy’s. THE EVENT IS FREE AND OPEN TO ALL AGES!
STREET is sponsored by The City of Palm Desert, Westfield, Palm Desert First Weekend and KMIR. The headlining musical performer this year is OKIM along with CAM ARCHER, YOUR ARE HERE, IRIE JUNCTIONS, eevaan tre, DJ ODC and CHOLA ORANGE.
OKIM
Electronic/Hip Hop artist OKIM hails from Corona, California. Since the age of 14, OKIM has been writing and producing his own music. He’s known for expressing himself through the avenues of music, fashion, photography and video. OKIM continues to innovate in all aspects. To kick off this new wave, his days are filled with writing and recording new music and filming videos, all in support of his cutting-edge 2017 debut EP release, The Wait Is Over. Check out the videos on YouTube for the songs “Pardon My Fancy” (featuring Tori Stylez) and “Swang,” both directed and edited by OKIM and Tori Stylez.
OKIM is the definition of a courageous creator who is eager to break the silence with his unconventional outlook on life, music, and all things alike. OKIM is the future of new.
YOU ARE HERE
The efforts our local artists make in connecting with other artists from other areas continue to pay off. eevan tre is one of the desert’s true ambassadors. “We did a show at the Hard Rock in Palm Springs and eevan approached us wanting to work. Now we definitely consider him a part of our music family.” Those are the words of Chris Cain, vocalist for STREET performer YOU ARE HERE. YAH includes DeAngelo “Deezy” Sherman on keys, Kameron “ Kam Andre” Hollis on drums, Hugo “Juice” Sanchez on bass, Andrew Freeman on guitar and Chris “Crisis” Cain on vocals. According to Cain, the YAH sound is a mix of Hip-Hop, R&B, and Pop. YAH thrives on their live performance. “We love to involve the crowd with catchy lyrics and unique transitions. Prepare to dance and scream!” They plan to perform a just released track entitled, “Where I Go.” Look for YAH in 2018. “We are in the process of finishing up our next EP coming out in January.”
You can find YAH music on all major streaming platforms.
CHOLA ORANGE
The band Chola Orange is based out of Los Angeles. It features Kris Castro on keyboards and synthesizers, Noah Arroyo on bass, Art “The Wizard” Avila on guitars and effects and Greg Nelson on drums. In their own words, “Chola Orange is a spaceship of funk, sporting keyboards, synthesizers, electric bass, electric guitars and drums, with influences ranging from Parliament Funkadelic, Zapp and Roger, Sun Ra, horror movie soundtracks, and various jazz masters. Augmented with a variety of pedals, electronics, and guest performers, Chola Orange is taking part in the revitalization of modern funk.” I spoke with Castro about the disturbing differentness that is Chola Orange.
Castro gives the blended breakdown, “We’re from Czechoslovakia but our headquarters are in La Puente. We’re Mexican and Czechoslovakian or “Chexican” as we like to call it. We play funk music. We’re in our early to mid 30’s and have been a band for almost four years. We’re mostly instrumental but we do have some lyrical content. We perform songs using talk box effects. We’re here to entertain and make a spectacle of ourselves. We dress different and act weird.” Chola Orange is, um, unique to say the least. Both Castro and Avila both work for Fulltone Musical Products making guitar pedals so you can imagine what they come up with sonically.
They are looking forward to releasing physical copies of their music and performing live as much as possible. “We’re coming out with a two-song 45 (single) in early December. We got hit up by someone to play STREET at the mall so we said ‘let’s do it.’ We played The Hood Bar & Pizza before. We’re gonna be playing the Fox Theater on 10/28 in Pomona and in Long Beach at the ‘All Good Things Festival’ at Alex’s Bar on 11/19.”
I have attended STREET before with my children and I can tell you that it is an experience. Each year feels more expansive and inclusive. This event is family friendly and I encourage anyone who has free time between 5 and 11 p.m. on Friday, November 3rd to make the effort to participate in the arts. Not to mention our hometown artists eevaan tré and Irie Junctions are performing!
ART: Murals, Spray Painting, Interactive Sculpture curated by Flat Black Art Supply
Artists featured: Adam Rodriguez, Aaron Hansen, Rick Rodriquez, The God Awful and Kas Infinite
FOOD:
Stuft Pizza Pop-up Restaurant and Full Bar
FOOD TRUCKS: LA Flavor, Meat the Greek, Baby’s Bad Ass Burgers, Ramona’s
DESSERTS: Minus30 Hand-Rolled Ice Cream and Sorbet
CRAFT BEER: La Quinta Brewing Co.
URBAN PLAYGROUND:
Inspired by city parks, STREET created a special area, perfect for play:
- Dunk, steal, lay up and rebound at our full Basketball Court via Family YMCA Of the Desert and Desert Recreation Center
- Watch or play in GameStop’s giant Street Fighter tournament, sponsored by Sports Battleground (sign up begins at 5 p.m.)
- Paint a pizza box masterpiece or customize a button with Family YMCA Of the Desert
- Assemble bicycles for deserving kids at our “Community Bike Build” hosted by Mike’s Bike Truck and Hot Purple Energy
- Check out the art-inspired retro rides from STREET KINGZ car club
- Express yourself with chalk art and oversized canvases
- Play with giant dominoes, Jenga, Connect 4, and corn hole with the Westin Mission Hills Golf Resort & Spa
FASHION: Favorite Brands & Local Designers
Score a sweet STREET deal, makeover/demo, or photo opportunity with over a dozen of your favorite and emerging brands, including: American Eagle Outfitters, Buckle, Champions Barbershop, Coachella Valley Makers Market vendors, JCP Salon, Palm Desert 10 Cinemas, Sephora Inside JCPenney and Tilly’s.
The Westin Mission Hills Golf Resort & Spa is offering an exclusive discount to celebrate STREET. Just call The Westin at (888) 627-7086, mention STREET, and you’ll receive a special rate of $149++/night. The Westin is known for its championship golf, picturesque mountain views, spectacular amenities, kids activities and family programming.
STREET Partners: City of Palm Desert / Palm Desert First Weekend / Family YMCA of the Desert / Desert Recreation District / Flat Black Art Supply / RSP Productions / KMIR News / Alpha Media Group / The Westin Mission Hills
STREET parking is FREE!
Getting to ‘The Deck’ is easy. There are two sets of stairs and elevators that lead to the venue.
STREET is also animal friendly. Just make sure that dogs are on leashes.
Get your tickets at Eventbrite
https://www.westfield.com/palmdesert/entertainment/the-street
