By Julie Buehler
UFC star, Cub Swanson, is know for his knockout blows and the beer he crafted with Coachella Valley Brewing Company, Killer Cub, is just as powerful.
It’s another instance of a locally-born super star consciously deciding to reinvest in the community that invested in him.
Swanson told me it took more than 2 years of planning and navigating complex legalities to develop Killer Cub, not to mention countless recipes tried and vetted to ensure the brew represents it’s namesake.
And it does. As I mentioned, it’s packs a punch. With 10% alcohol a few Killer Cubs and as Swanson says himself, “it’ll sit you down.”
It’s a brown ale comprised of 7 different hops and a whole lot of flavor. It’s the kind of beer to enjoy while watching a great fight. It’s got that much umph but not so heavy that it constitutes a meal.
Swanson knows developing a strong base here in the Coachella Valley will offer him a long-standing career long after his UFC days are over and that’s what makes this move impressive.
Most athletes soak in the fame and funds of becoming professional without envisioning their life beyond sport. Cub not only envisions his life beyond UFC, but is going to dominate it. He’s building a tremendous portfolio of successful business ventures based here in the valley, and it only just beginning.
If you enjoy a great beer and a better story, stop in CVB in Thousand Palms and grab a Killer Cub. And like Cub, while it has the potential to knock you on your arse, it’s also just really good.
For more information, you can follow Cub on Twitter, @CubSwanson, or go online to CVBCo.com for hours of operation and specials.
Julie Buehler hosted the Coachella Valley’s most popular sports talk radio show, “Buehler’s Day Off” every day for 3 years, but now she can be exclusively seen on KMIR sharing the coolest stories in sports. She’s an avid gym rat, slightly sarcastic and more likely to recite Steve Young’s career passing stats than American Idol winners. Tune in to KMIR’s nightly news or KMIR.com for her sports reports.
