By Crystal Harrell
Get ready for an unforgettable experience as Sonic Desert returns for its third year, offering an exclusive, invitation-only soirée amidst the serene beauty of the Coachella Desert. On Saturday, April 12, from 1:00 PM to 6:00 PM, this opulent event will once again bring together celebrities, influencers, and trendsetters against the stunning desert landscape, offering a sensory journey like no other.
Held at a private 20-acre estate just minutes from the Coachella festival grounds, Sonic Desert promises to deliver an extraordinary blend of live music, art, and fashion that will leave guests captivated and immersed in the magic of the desert.
This year’s event features exclusive entertainment. Enjoy sonic euphoria with a lineup of music that will elevate the desert’s natural beauty and create a truly unforgettable vibe. Explore interactive art installations that blur the line between reality and fantasy, offering a visual and emotional experience that will ignite your imagination. Indulge in delectable culinary offerings from STK Steakhouse and Benihana, ensuring a feast that perfectly complements the stunning environment.
The luxurious event is elevated by an incredible array of partners and sponsors, including the title sponsor Coca-Cola, back for the third year in a row, Topo Chico, Roland, SmartWater, Vitaminwater, 21 Seeds Tequila, Bulleit Whiskey, Coachella Valley Volkswagen, Empress Gin 1908, Smart Swimsuits, Velvee, STK Steakhouse and Benihana, all contributing to the exceptional atmosphere and experience of Sonic Desert.
Coca-Cola will create an exclusive VIP experience with a special lounge area. The lounge will feature orange cream Coca-Cola floats, a fun twist on the classic float with a mix of the familiar Coca-Cola flavor and a creamy, citrusy touch. Guests will also be treated to gifting – exclusive Coca-Cola swag or premium items. A 360-degree photo booth will allow attendees to capture unique, dynamic photos, ensuring memories are preserved in style. The lounge will also feature the work of mixed media artist Sarah Davis, blending fashion, art and beverage culture.
For those who enjoy premium spirits, the Bulleit Whiskey Bar and the 21 Seeds Tequila Bar will serve a range of signature cocktails made with these two exceptional brands. The Bulleit Bourbon Bar will offer bourbon-based drinks with bold, smoky flavors, while the 21 Seeds Tequila Bar will focus on vibrant palomas and tangy margaritas. These two bars will offer a refined, spirited experience for VIPs and guests.
In partnership with Topo Chico, ROLAND, a world-leader in music creation, will present its cutting-edge electronic music instruments at the event. VIPs will have the chance to demo the instruments firsthand, exploring the latest in music-making technology. The experience will be immersive, allowing attendees to interact with high-tech gear, perhaps even creating sounds or rhythms on the spot. Throughout the experience, Topo Chico will provide sampling of its sparkling mineral water, keeping guests refreshed while they experiment with the latest in musical innovation.
Staying hydrated will be made easy with hydration stations provided by SmartWater and Vitamin water. These stations will offer premium water options with added electrolytes or vitamins, ensuring that guests stay refreshed and energized throughout the event. The stations will likely be strategically placed around the venue to ensure easy access for VIPs and attendees.
The Kacey Welch Method will be an exclusive space offering hair styling services… This area will provide a touch of glam and make sure everyone looks their best at the event. Kacey Welch’s expertise in hair care and styling will offer a personalized, indulgent experience for attendees. With over 3 billion views across brand-owned social channels and a devoted clientele that includes A-list celebrities such as Goldie Hawn, Kate Hudson, Rita Ora, Carmen Electra, and LeAnn Rimes—as well as top digital influencers like Tabitha Swatosh, Madi Monroe, Kouvr, and Charley Jordan The Kacey Welch MethodTM has become the gold standard in luxury hair extensions.
Smart Swimsuits Tan-Through Fabric — Beyond Ordinary. Experience the freedom of seamless tanning with Smart Swimsuits. Our collection offers more than just style, it’s a blend of fashion-forward. Enjoy the latest Smart Swimsuit collection around the pool during the event. Handcrafted spirits with a twist. The Empress 1908 Elderflower Rose Gin is handcrafted in copper-pot stills in small batches by Victoria Distillers in Sidney, British Columbia. Enjoy a signature refreshing cocktail from this premium gin brand.
Coachella Valley Volkswagen has reimagined their retro bus. Spacious, smart, and seriously cool—the ID. Buzz is where nostalgia meets next-gen style. Designed to be seen and built to move you. This isn’t just a vehicle—it’s a vibe. Come inside the bus to learn all about this modern vehicle.
STK, known for its blend of being a modern steakhouse with a chic lounge, will be activating its “STK Vibe Lounge” serving bite-sized sliders, truffle fries, and tuna tartare.
The renowned Benihana, celebrated as the ultimate destination for an interactive and entertaining dining experience, will be serving the iconic Teppanyaki that has made it famous.
Sonic Desert 2025 offers more than just an event – it’s a chance to unearth your inner mystic and indulge in an afternoon filled with wonder, art, music, and magic. Set in the heart of the desert during the first weekend of Coachella, this event is the perfect complement to the festival’s high-energy vibe.
