By Tracy Dietlin
Keeping in sync with their penchant for showcasing performers in unconventional settings while uniting art and commerce, The CV Art Scene director, Sarah Scheideman and her partner, marketing director, Ian Cush, have done a phenomenal job reaching out and building bridges between local business owners, community leaders and young, artistic visionaries. And now back for the second year, STREET promises to be bigger and better than last year.
Located on the third floor parking structure at Westfield Shopping Mall, the event merges art inspired by urban downtown streets and desert terrain, with craft projects, large-scale murals, sculptures and reclaimed furniture made by local artisans. Live music throughout the evening includes an eclectic group of local, up-and-coming musicians, hip hop artists and DJs.
Also performing are headliners C-Money & The Player’s Inc. Formed in 2004 by trumpeter, C-Money (John Brown’s Body, 10ft Ganja Plant, Slightly Stoopid), the band focuses on music done organically. Blending the skills of the past with the beat of the future, Players Inc. delivers the goods in fine style with dubbed soul, reggae and funk jammed out for a seamless set. C-Money has toured all over the world and played music with just about everybody in the business from all walks of life, including the last 8 years with Slightly Stoopid. He brings his diverse knowledge to the table with his own band and they come with it offering a sound to make you move and groove, all done with a classiness not seen since Sinatra!
Hailing from the Inland Empire is G Club, who is very excited to perform at this event: “It’s a huge honor to have been given the opportunity to perform for the STREET Event. It brings us great joy to share the music in our hearts with the community!”
Award winning DJ Alf Alpha, who also performed last year, shared his thoughts about the event: “I’m looking forward to the 2nd Annual STREET block party. Last year The Coachella Valley Art Scene and Westfield Palm Desert teamed up to produce an amazing community event that highlights local Musicians, Artists, and Designers. This year STREET is adding a 2nd stage and a 9 foot skateboard half pipe ramp. I’m stoked on the skate ramp and can’t wait to drop in before my DJ set. This year I will be performing a DJ set with live drummer Nathan Kazmer and guest MC Knowaking. If you like music, art, and culture… then you will enjoy STREET Block party. Big shout out to Westfield PD, The Coachella Valley Art Scene, The City of Palm Desert, RSP Production, and all who support and make this happen. We will see on Nov. 4th.”
“I’m super psyched about this event. I hear this year’s event has some great performances by some amazing artist,” shared local performer Eevaan Tre, who will also be performing.
The CV Art Scene and Westfield Palm Desert have both stepped up their game in creating exciting events for the valley’s residents, but together they are knocking it out of the park.
Admission is free and the event is open to all ages. Check out what STREET will be offering on November 4th:
ART: Live Muraling, Spray Painting, Crafts & Poetry
Adam Enrique Rodriguez
POETRY & SPOKEN WORD
MUSIC: Two Stages, Live Bands, Hip-Hop & DJs
C-Money and the Players Inc.
Cakes & Brains
Versis & Swarvy
FOOD: Stuft Pizza Pop Up, Food Trucks, Craft Beer & Cocktails
Stuft Pizza Pop-Up featuring Pizza, Street Tacos, Craft Brews & Cocktails
Los Angeles Flavors
Rolling BBQ Barns
Suite 106 Cupcakery
FASHION: Favorite Brands & Local Designers
Score a sweet STREET deal with over a dozen vendors, including:
Barnes & Noble
JCP Hair Salon
Palm Desert 10 Cinemas
More STREET Stuff
In addition to street art, music, food, & fashion STREET 2016 will feature:
Over a dozen retro rides from Street Kingz Car Club
Skate Ramp with Local Skaters & B-Boys
Graffiti Gear – live graffiti painting of cars with Toyota of the Desert
Wifi Lounge with T-Mobile
Interactive Art throughout the event!
STREET PARTNERS: STREET would not be a reality without their support.
City of Palm Desert
First Weekend Palm Desert
Coachella Valley Art Scene
Alpha Media Group
Coming to the Desert to attend STREET? Stay with their Hotel Partner, Embassy Suites in Palm Desert.
Situated in the heart of Palm Desert the Embassy Suites by Hilton is located just minutes from the Westfield Palm Desert. When staying with us you will experience a 2-room suite with separate living and bedroom spaces offering 2 televisions, wet bar with mini-refrigerator, microwave and coffee maker. All guests receive complimentary cook to order breakfast daily and evening reception nightly with beverages and snacks. The hotel offer complimentary parking and no resort fees. To reserve your suite please call (760) 340-6600.