Local and National Musicians Converge on Cathedral City

The Coachella Valley-based band, The Pedestrians, headlines the musical line up for AMFM’s 2nd Annual Festival on Friday, November 14th. The popular homegrown band, have a special mix of funk and punk rock, with a reggae twist and were a hit at last year’s Tachevah Concert. Saturday night, November 15th features the up and coming Country Star Ry Bradley, who recently toured with Miranda Lambert and in 2014 was nominated for four LA Music Awards.

Festival Co-Music Director Brad Mercer says, “I am honored and excited to be part of putting together the musical portion of this year’s AMFM Fest.  The artists and bands will be the most diverse and entertaining congregation on one stage.”

Co-Music Director David Macias, whose band Machin’ will also perform, is excited about the festival’s diversity of music. “I am ecstatic for the union of our communities and mixture of arts and music that will take place that weekend. AMFM is not to be missed!”

Friday night’s line up also includes a blend of World/Latin/Funk, with bands Gene Evaro & the Family, Jr., Giselle Woo & the Night Owls, and Machin. Saturday night will also feature a blend of Country Rock, with bands Bo & the Bluesdrivers, Alyce Bowie, and The Chris Daniels Project. Musical acts will start at 7:00 pm each night.

AMFM is a festival that celebrates the interconnectedness of all art forms and features programs that include films, art exhibits, live music, and parties that bring artists together from all over the world. The festival also encourages growth in the arts, through a series of panels and workshops.

VIP ticket prices include admittance to all screenings, special events and the VIP lounge for a special Early Bird price of $100.00, until October 31. A portion of the proceeds will benefit the AMFM scholarship fund. VIP tickets are available at the Mary Pickford Box Office or on their website at www.shop.ultrastarmovies.com (promotion code AMFMAB2014). For more information about the Festival events go to the AMFM Fest Facebook page at www.facebook.com/Amfmfest.

The city of Cathedral City is a premier sponsor along with Film4Change, Ultra Star Cinemas and the Mary Pickford Theatre. Additional sponsors include Agape Salon & Spa, American Harvest Vodka, Boys & Girls Club of Cathedral City, Brad Mercer’s Bands ’n Fans Syndicated Radio Show, Cathedral City Chamber of Commerce, Coachella Valley Convention and Visitors Bureau, Clear29 Films, CV Weekly, The Coachella Valley On Line News Network, Live Magazine, The Christopher Foundation, The Curve Hotel, Machin’ Militia Music, Musician’s Outlet, Palm Springs Women in Film & Television, Tilted Kilt, Upper Crust Pizza, and The Westin Mission Hills.

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