Desert Cancer Foundation’s 12th Annual Paint El Paseo Pink is on Saturday, October 13

Kick-off celebration on Friday, October 12

By Chris Clemens

Desert Cancer Foundation’s 12th Annual Paint El Paseo Pink will be held on Saturday, October 13, at 8 a.m., beginning at The Gardens on El Paseo. On Friday, Oct. 12, there will be pre-registration at The Gardens, along with a kick-off party hosted by Trina Turk, a blood drive with LifeStream, and other festivities.

Those interested in pre-registering the day before the event can do so from 11 a.m. to 5 p.m. at The Gardens on El Paseo, for $25 per person which includes a pink commemorative t-shirt (while sizes and supplies last). Throughout the day Alpha Media Group has lined up music with three stations conducting live remotes including Mix 100.5, The Eagle 106.9, and U-92.7. Trina Turk will be hosting a celebratory pre-event party at her boutique at The Gardens from 4 to 6 p.m., with champagne and light refreshments for purchase to further raise money for Desert Cancer Foundation.  In support of Paint El Paseo Pink, LifeStream is conducting a blood drive also on Friday at The Gardens, from 11 a.m. to 4 p.m.


On Saturday, Oct. 13, the event begins at 8 a.m., with late registration available at 7 a.m. Following the opening ceremony, Grand Marshall Mike Everett of NBC Palm Springs will lead the walk aboard a pink vintage convertible Thunderbird provided by Palm Springs Cruisin’ Association. Along the casual two-mile loop down El Paseo and back, participants can enjoy select shops that will open early for the walk, and in front of Lululemon will be spin bikes for riding to raise additional funds, provided by PEDAL of Rancho Mirage. There will be live music in the street by Minor Emergency, and Alpha Media is also hosting a live remote in front of Lululemon, and at other locations along El Paseo with The Eagle 106.9, U-92.7 and Mix 100.5.

This popular event has grown to over 1,500 attendees, and is dog-friendly. Everyone is encouraged to wear pink to show their support for breast cancer awareness, to celebrate and honor cancer survivors, including those currently in the midst of their cancer battle, and remember those whose journey was cut short by cancer.

Sponsors and in-kind supporters of Paint El Paseo Pink include Alpha Media, BioStrength, Burrtec, Costco Wholesale, Desert Care Network/Comprehensive Cancer Center, Eisenhower Health/Curci Cancer Center, Eko Plastic Surgery, El Paseo Jewelers, FG Creative, JSP Properties, Namaste with Shay, NBC Palm Springs, Nestle Waters, Signarama, The Auen Foundation, The Gardens on El Paseo, The General Air Conditioning & Plumbing, The Walking Company, and Univision Palm Springs. 

Numerous merchants along El Paseo actively support the event with some opening early, others offering goodies during the walk, and many donating a portion of proceeds from sales, and more. These include A Gallery Fine Art, Alankara Aveda Salon, All Tressed Up Blow Dry and Beauty Bar, Bellismo Homes Accents, BG’s El Paseo, Blonde Clothing Boutique, Cactus Flower Shoe Salon, Candice Held, Daisy Blue, Dennis Ogas Salon, Desert Dream Dentistry & Spa, Eileen Fisher, Frasca Jewelers, Fresh Produce, Frizzante Fine Jewelers, Giancarlo Salon, Grayse Boutique, Il Corso, Just Blow Drys, LASER MED SPA, Julia Burt Law Offices, Leeds & Son Fine Jewelers, Lorna Jane, New Balance, Saks Fifth Avenue, Savory Spice Shop, Trina Turk, Uno de 50, and Vince.

Desert Cancer Foundation is a local nonprofit organization dedicated to assisting residents in the Coachella Valley and surrounding communities who need financial assistance in obtaining screening, diagnosis and treatment for cancer and allied diseases.

To register online for the walk visit All proceeds directly benefit Desert Cancer Foundation’s mission to provide financial assistance for screening, diagnosis and treatment for cancer and allied diseases for local residents of the Coachella Valley and surrounding communities.  For information additional information about contact Desert Cancer Foundation visit or call (760) 773-6554.