The beer and beverage distributor to host anniversary celebration in Palm Desert

PALM DESERT, Calif. — This weekend, to recognize over half a century as the main beer and beverage distributor to over 60 cities in Southern California, Heimark Distributing is hosting their 60th anniversary celebration at the new Acrisure Arena, in Palm Desert. The event will celebrate more than six decades of partnership with the distributors, customers, suppliers, and employees.

Founded in 1963 by Jim Fleming and Rudy Heimark, Heimark Distributing began as a local distributor in the Coachella Valley. Sixty years later, the Heimark Distributing has grown to service beer and beverages all across Riverside and San Bernardino Counties, employing more than 200 residents and servicing over 2,500 customers. The anniversary celebration marks 60 years of shared success with partners and suppliers such as Anheuser-Busch, Firestone Walker Brewing Company, La Quinta Brewing Co., and others.

To celebrate 60 years of collective partnership, Heimark Distributing is donating six scholarships of $5000 to Folds of Honor, a nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces.


WHAT:        60th Anniversary Celebration

WHEN:        Sunday, October 29, 2023
2:00 PM to 6:00 PM

LOCATION: Acrisure Arena, 75702 Varner Rd., Palm Desert, California, 92211

WHO:           Peter Heimark, President, Heimark Distributing

California State Assemblymember Greg Wallis, District 47

Supervisor Manuel Perez, Riverside County Board of Supervisors, 4th District

Jules Silva, Regional Impact Officer, Folds of Honor

VISUALS:     Live music and giveaways, guests interacting with one another at the Arena,                                Peter Heimark giving remarks at 3:30 PM.


About Heimark Distributing Company:

Established in 1963, Heimark Distributing Company has been an integral part of Palm Desert’s history. The company’s story, which had seen a brief hiatus in the mid-1950s, is one of perseverance and revival, culminating in our 60th Anniversary Celebration. For more information, visit: