CVWBC logoShareKitchen and the Coachella Valley Women’s Business Center are collaborating to bring you an incredible speaker for our upcoming workshop on “How to Market on a Shoestring Budget”.  You don’t want to miss this energetic ball of fire, Dr. Gayle Carson, CSP, CMC, aka the Spunky Old Broad on May 20th at ShareKitchen from 5:30-7:30pm.

When business is slow the first thought is to cut expenses and sometimes this means cutting your marketing dollars.  Although this may seem necessary, as a small business owner you still need to get the word out about your business.  This event will give you 25 ‘NO to LOW’ cost marketing tools you can implement right away to keep customers coming in!

Attendees will also conduct a SWOT Analysis (strengths, weaknesses, opportunities, and threats) on their own current businesses or future business ideas and develop their own USP (unique selling proposition).  We really have a treat for you with Dr. Carson.  You will walk away with more than 25 affordable ways to market your business, a SWOT Analysis and USP.  You’ll learn how to spend less time making a larger impact, how to utilize PR and how to market your business well for the least amount of money.

Dr. Gayle is an expert advisor and coach to CEO’s, developer of the cable TV series “Business Today”, has been featured in USA Today, the Wall Street Journal and Newsweek and has been a guest on the Larry King radio show, ABC, CBX, NBC, and Fox.  She has also written for Entrepreneur Magazine and hosted their “Women in Business” radio show.  Don’t miss this low cost workshop!  Reservations are required so please contact Kim Scanlan at or call 760.345.9200 to RSVP today!


Want to learn more about the business of local food?  Follow us on Facebook at to stay connected and join the conversation!