Leading Fast Casual Fresh Mediterranean Operator Opens at El Paseo Square
BY DENISE ORTUNO NEIL
Luna Grill (www.LunaGrill.com), one of the country’s hottest fast casual concepts, is in the middle of a strategic growth push and opening its first location in Palm Desert. The company will open in El Paseo Square at 73-405 Highway 111, Suite 105 on Friday, October 13.
The Palm Desert location is Luna Grill’s 39th restaurant, offering Mediterranean fare with locations through Southern California and the Dallas/Fort Worth, Texas metro and recently named the number five “Mover and Shaker” by Fast Casual Magazine and one of the country’s “40 under 40 Units We’d Bet On” by QSR Magazine.
Luna Grill offers wholesome Mediterranean cuisine such as signature kabob plates, gourmet salads, appetizers including hummus and falafel, wraps, desserts, craft beer and wine in a contemporary setting. All foods, marinades and sauces are crafted with care daily from scratch and meals are made fresh to order and served to the table with genuine cutlery and tableware. A cross between a fast casual and full service sit-down restaurant, Luna Grill combines the best of both worlds and has created the concept of “Luxe Casual.”
The new Palm Desert location will reflect the company’s latest iteration of its design and interior style called “Luna 3.0” — representing the company’s commitment to the evolution of its brand and feel since its first location opened in 2004. “Luna 3.0 is mix of vintage yet modern, with organic elements throughout. Distressed finishes are paired with modern pieces to create a cozy, comfortable and fresh feeling,” said Nicole Abraham, vice president of marketing for Luna Grill.
Owned by Luna Grill Restaurants LLC, Luna Grill is headquartered in San Diego, California with 39 locations throughout Southern California and the Dallas/Fort Worth, Texas metropolitan area.
Founded in 2004, Luna Grill proudly offers authentic, cooked fresh to order Mediterranean cuisine such as kabobs, falafel, salads, hummus, wraps, desserts and wine in a fast casual setting. All foods, marinades and sauces are crafted with care daily and meals are made fresh to order and served to the table with genuine cutlery and tableware. Learn more and view the menu at www.LunaGrill.com.