The Palm Springs Bureau of Tourism has partnered with marketing agency JNS Next to create and roll out a new advertising and marketing campaign today to welcome visitors back with the leading campaign message “Hello, Palm Springs.” Ancillary messages aimed at targeted drive markets and diverse imagery include messages such as “hello, poolside,” hello, sunshine,” and “hello, open road.” Demographic and geographic targets are based on extensive research. This campaign describes Palm Springs as a safe and fun travel destination that has wide open spaces and dramatic views to juxtapose the time people have recently spent indoors. True to the Palm Springs brand, it includes vibrant colors, is light, energetic, and slightly nostalgic to complement our retro vibe. Palm Springs is a great destination choice now, just as it has always been.
“The City of Palm Springs has been working closely with our local businesses to provide a safe experience for our guests and residents,” said Geoff Kors, Palm Springs Mayor. “We are looking forward to welcoming visitors back to Palm Springs in a fun and safe manner.”
The campaign launches today on digital drive market platforms. Additional support and expanded markets will occur throughout 2020 and into 2021.