By Patte Purcell
Throwback to 1969 with lovelies bejeweled with glitter and flowers in their hair, music emanating from the DJ, and a plethora of vendors giving (yes giving) samples and swag to the ‘influencers’ who attended. Sheree Lilly, (Lilly PR) put together a fun, colorful and thoroughly entertaining 420 friendly pre-Coachella party.
The Day Sesh Art & 420 party was presented by The Seven Six Entertainment Group and Lillie PR & Events featuring an art installation and live art by rising artist, Adam Rodriguez, from Indio. Adam’s work has been commissioned by Goldenvoice for past festivals. The exquisite custom DJ booth made entirely of driftwood was designed by artist, Hoodie Salinas. Clockwork DJ said, “This is the type of party we’d like to do more of.” Clockwork DJ and Sheree Lillie are both from New York. The ‘Day Seshers’ enjoyed sets by DJ Day, Waldorules, Haycoxxx, Pedro Le Bass, Addemup, Dxsko, Captain Osiv and a special guest appearance by Clockwork DJ after he played at Coachella. This was unlike the commercial festival parties and a welcomed change of scenery according to some. Blu Sky formally of LMFAO said he’s considering doing a similar party for his solo launch.
Sponsors included Buzz Box Cocktails, Desert Wines, Coachella Valley Brewery Company, Wake Up Responsibly, Hint Water, Starfire Water, Pot Rocks (with their sampling station), Green Dragon, 710 Ghost, Elephant Harvest, Cali State Access, CBD Works, Infused Edibles, Kiva Confections. A terrific hair braiding and glitter bar was featured by Deborah Granillo and her staff at DG Hair Stories, which was a huge hit!
Other vendors displayed and modeled swimwear, cool leather belts, jewelry, and more including Tie Dye Queen, Wamuhu Waweru, Lillianna Jewelry, Porcelain Moon Star Crowns, Aventure Boutique Swimwear, Nadi & Lo Designs, Pernilla Linner Jewelry, and Wild June Leather Festival Belts.
The beautiful home of art collector Corey Siva had a huge lawn, pool and outdoor party area. The food kept coming including some great Mexican food. There were lounging pillows set up around the lawn to relax. The crowd enjoyed every moment of this very laid back event. Congratulations to Sheree Lilly and all of those involved for making it such a great event.