By Denise Ortuno Neil
Breast Cancer has touched most of us in one way or another. Whether it has been our own personal battle or the battle of a family member, friend or just being socially aware, it is a disease that has unfortunately penetrated our daily lives. Through its nefarious existence many groups to fight breast cancer have arisen, but none as well known as the Susan G. Komen organization. This weekend the local chapter of Komen will be putting on one of their most successful and favorite events inviting supporters to Sleep in for The Cure.
The event is in its third year and the brain child of local Komen chairperson Aimee Salzmann. It will take place at the Renaissance Esmeralda Resort & Spa in Indian Wells October 4 and 5th. Sleep in for the Cure is a unique event incorporating a playful slumber party, followed by a fashion show and silent auction the following day.
The fashion show is produced by fashion forward local business woman Caroldean Ross, owner of the wildly successful Resale Therapy Store, which specializes in previously owned men’s and women’s apparel offering brands such as Gucci and Prada and is located in Cathedral City. Ross is strongly involved with the Komen organization as she has been personally affected by breast cancer, losing her sister to the disease and having her mother in remission, “Everyone is affected by this disease,” Ross exclaims.
This year’s theme for the event is1950’s Grease Pink Party. It will be a Frenchy’s Slumber Party (beauty school drop-out) on Friday night from 7-9:30pm and will offer special party rooms including a Spa Room and Make-up Room, PJ attire is required. Saturday ushers in a fashion show, silent auction and refreshments at the Stir venue inside the resort. The doors to the show open at 11:00am with the fashion show starting promptly at 12:30pm. The silent auction promises to have high end products up for bidding including fabulous trips!
The fashion show will highlight fashions from Resale Therapy and from Déjà vu Vintage Clothing in Palm Springs, which features clothing from the 50’s, 60’s,70’s and the good old 80’s. Models will include local celebrities including Manny the Movie guy, and if you attended last year’s fashion show, you know how entertaining he can be. The most important models will be those who survived and who are currently battling breast cancer, which will be shuffled throughout the fashion show. These ladies are the true stars of the event.
As an added treat, Suzy Cadam from Dean Martins Gold-Diggers will perform, bringing her own touch of mid-century glamour as she will shimmer in her original gold sequined dress that she used to perform in.
Sleep In for the Cure is an excellent event for supporters and survivors to bond in a lively atmosphere while raising money for breast cancer. The fundraiser will benefit the local Coachella Valley community directly, providing breast cancer screening and other services for those who need help.
The generosity of the sponsors for the event help to make it a success, with the special party rooms for the slumber party being underwritten as well as the other aspects of the weekend.
It is an inexpensive way to give support to the organization, as tickets are priced at only $100, which includes a Friday stay at the resort, entertainment, private hospitality suites and party gifts.
But if you just want to attend the Fashion Show, tickets are available on-line for $40 or $50 at the door.
With this disease at rapidly growing proportions, the fight against breast cancer must continue with sharp intent. The community support of this event will insure its success, and hopefully one day will wake up from this nightmare of a disease, after we Sleep in for the Cure.
For tickets visit www.komenie.org
To find out more about Resale Therapy visit www.shopresaletherapy.com
To find out about Déjà vu Vintage Clothing visit www.dejavuroom.com