By Denise Ortuno-Neil
Whole Foods Palm Desert will help kick off the weekends of Coachella Fest with their Pre-Fest Beer Garden on Thursday, April 13th and again on Thursday, April 20th. The event will get the music fest party started with fabulous beer, food and music, all benefiting one of our community’s most important organizations, FIND Food Bank.
Since opening in 2014, Whole Foods Palm Desert has been a welcomed addition to the Coachella Valley specialty market scene, providing the valley with the best in healthy food options. This year’s Pre-Fest Beer Garden will mark the stores first entry into taking part in Coachella Fest fun. The idea was sparked by venue Supervisor, Buzz English, and Stone Brewery Rep, Damaris Rojas, who were thinking of ways for the high profile store to get involved with festival events, while engaging and helping the community. The idea was quickly supported by Store Team Leader, Nathan Bulicek, and will be enthusiastically executed by Marketing & Community Relations Team Leader, Christy Jeziorski, who has a background in event production, “I appreciate the crew entrusting me with this responsibility, it definitely gives me life to create experiences for others to enjoy,” said Jeziorski.
The decision to incorporate FIND Food Bank as the benefiting charity was a natural one, as Whole Foods Palm Desert has been working with them since the store opened. FIND Food Bank is the only food bank of its kind in the Coachella Valley, helping to fight hunger and food insecurity.
The Pre-Fest Beer Garden will be located in their outdoor patio area from 12pm to 6pm, and will welcome festival goers, locals and visitors alike. Beer garden guests will be able to enjoy a variety of beer, food and music in an inviting, casual setting.
Event vendors include, Pizza Port, Mother Earth, Avery Brewing, Modern Times, Oskar Blues, Stone Brewing, Hangar 24, La Quinta Brewing, Firestone Walker, Conscious Kombucha, and many more!
The music lineup in equally impressive with The BrosQuitos, Lance Riebsomer (Black Water Gospel) and DJ Journee (Stronghold Reggae), performing on April 13th, and DJ Alex Updike and Cesar Flores (Ocho Ojos) performing April 20th.
A donation of only $0.25 to FIND Food Bank is all that is needed to get in… of course guests can donate more if they wish. ID’s will be checked and wristbands given to those who wish to sample beer. Additional food and beverages may be purchased from Whole Foods Tap In Taproom, store, or “groceraunt” to be consumed in the Beer Garden. No outside food or beverage is allowed.
The Whole Foods Palm Desert Pre-Fest Beer Garden is a great way to get the music fest party started with fantastic beer, food and music, while supporting FIND Food Bank, one of our community’s most important organizations.
Whole Foods Palm Desert is located at 44-459 Town Center Way, Palm Desert. For more information visit www.wholefoodsmarket.com