Coachella Valley bids as Southern California’s top summer destination with the launch of
“2014 Summer Extravaganza”
Awakening the desert with music and fashion, powered by philanthropy
Four months after the famed and widely successful outdoor Coachella Valley Music and Arts Festival, the 2014 Summer Extravaganza is announced as the desert’s next bid to lure summer enthusiasts to Coachella Valley. The event features an all-star Swimsuit Fashion Show/Concert headlined by Apl.de.ap of the Black Eyed Peas, new teen rock band sensation Above Seclusion, X Factor finalist Julianne Manalo, and Los Angeles DJ APEX, and a bevy of swimsuit models, headed by Miss Universe first runner-up Janine Tugonon. In a format reminiscent of Victoria’s Secret fashion shows, the combined fashion show and music performances will be presented amidst backdrops of some of the world’s best summer destinations: Phuket, Ibiza, Boracay, and Maui. The idea is to eventually add Coachella Valley to the list.
The benefit event is set on August 16 at the Agua Caliente Resort Casino & Spa in Rancho Mirage, right next to Palm Springs, in the Coachella Valley.
The fashion show & concert performances will be hosted at The Show inside the Agua Caliente resort. Prior to the performance, in a bold effort to address the high desert August heat, a buffet Luau will be hosted in-doors starting at 4 pm. In addition, promoters are raffling off a 2014 race red Ford Mustang at the end of the evening. And if these are not enough incentives free chartered buses from Los Angeles and San Diego will be made available to all event ticket holders. Orchestra and loge ticket holders and patrons with box seats are given exclusive access to an after party with the models and performers.
Proceeds of the 2014 Summer Extravaganza will benefit a number of charities, including: Apl.de.ap Foundation International’s international program to eradicate childhood blindness; N7 Fund for native and indigenous children in Coachella Valley, Safehouse in the Desert which provides refuge for runaway youth, and the family programs of the National Association of Filipino Americans, Inc.
“For many Southern Californians, extended summer vacations may not be possible,” explained Isabel Chapman, local resident and Co-Chair of 2014 Summer Extravaganza. “This is the chance to hop in your car, drive a short distance, be a part of an incredible weekend event, and create summer memories that can last a lifetime. This is after all the Coachella Valley way!”
Aside from Agua Caliente Casino Resort and Spa, the 2014 Summer Extravaganza is also sponsored by AcuGlobal Endeavors, the Law Office of Basil Chapman, Ford Fiesta of Indio, and media sponsors KMIR/NBC Affiliate in Coachella Valley and MIX 100.5 FM radio. The event is hosted by Coachella Valley morning radio DJ Craig Matthews.