Saturday, October 10, Cruise Night on El Paseo the night before, T-shirt pick-up at The Gardens on El Paseo Monday through Friday

Desert Cancer Foundation’s 14th Annual Paint El Paseo Pink virtual walk takes place this Saturday, Oct. 10, and registration packets and T-shirts can now be picked up through Friday. There will be a Cruise Night on El Paseo the night before, on Oct. 9, from 4 to 6 p.m. in celebration of the walk. As a virtual walk this year, people can choose to walk in their community, in public parks or wherever they maybe, individually or as teams.

Online registration is open through Wednesday, or in-person through Friday, Oct 9, at The Gardens on El Paseo. Registered walkers can now pick up T-shirts at the Pre-registration Events at The Gardens. Pink Ribbon lawn signs, breast cancer awareness merchandise and pink attire will also be available for purchase. Hours for in-person registration and T-shirt pick up are Monday from noon to 4 p.m.; Tuesday from 8 a.m. to noon; Wednesday from 2 to 6 p.m.; Thursday from 10 a.m. to 2 p.m.; and on Friday from 4 to 8 p.m.

The night prior to the walk, the Palm Springs Cruisin’ Association will present an ‘El Paseo Cruise Night’ in celebration of the walk, with NBC Palm Springs TV personality, Mike Everett, leading the cruise in the famed pink T-Bird, which has been an icon in past years during the walk. With many El Paseo restaurants offering patio dining, this is an opportunity for residents and visitors alike to support the festivities for Paint El Paseo Pink while casually dining and shopping. Following COVID-19 health and safety protocol, mask coverings are required in shops and while walking through restaurants, and social distancing guidelines are in place.

At 8 a.m. on Saturday, the walk will officially kick-off with a Facebook Live stream taking place on El Paseo with Desert Cancer Foundation leadership, committee members and others making remarks about the meaning of this walk and how important it is for raising funds, which help pay for cancer care to valley residents to receive local medical care.


Participants are encouraged to use social media throughout their walk using check-ins, images, live streams and hashtags about their participation, to further raise awareness and create community engagement in support of the event. On the Desert Cancer Foundation Facebook page, there will be a Facebook Frame to add to one’s photos, accessible at

To register online by the end of day Wednesday, Oct 7, visit Registration is $25 and includes a pink commemorative T-shirt. In-person registration is offered Thursday and Friday at the Pre-Registration Events at The Gardens on El Paseo, where T-shirts can be picked up. For those who are not able to participate by walking, they can still register which helps raise funds, and still receive a T-shirt. More information is available on the website for those interested in creating walking teams, while following social distancing guidelines and wearing face coverings while walking together.

Every dollar raised equals 10 dollars in cancer care. Funds raised support Desert Cancer Foundation’s Patient Assistance Programs which pays for cancer care for local residents of the Coachella Valley and surrounding communities.

Sponsors include the Pink Diamond Sponsor Eisenhower Lucy Curi Cancer Center; Pink Ribbon of Hope Sponsor, The General Air Conditioning & Plumbing ; Think Pink Sponsor, Desert Regional Comprehensive Cancer Center, and El Paseo Jewelers; Pink Heart Sponsors include JSP Toolbox, and Southern California Gas Company; media sponsors include alpha Media Group, and NBC Palm Springs; and other sponsors include CV Strategies, The Gardens on El Paseo, iCreative, and Signarama.

For information about Desert Cancer Foundation visit or call 760-773-6554, or email