Street-wide pop-up event planned for California’s full reopening

El Paseo Shopping District is holding a “Time to Thrive” celebration of California’s full reopening, which lifts capacity restrictions for most businesses and activities, applying to the stores and restaurants on El Paseo. The public is invited to join this historical event on Tuesday, June 15, from 3 p.m. to 6:15 p.m.

Festive balloons will mark the participating restaurants and stores offering 6/15 themed specials with various retail and dining discounts, and/or having individual store celebrations. To conclude the 6/15 event merchants and visitors can toast along the street to the reopening at 6:15 p.m., and there will be a grand prize awarded of $615 for an El Paseo Shopping Spree. Visitors to the street are invited to stop by one of the live radio remotes to enter the contest.

Marker Broadcasting will be located at The Shops on El Paseo, and Alpha Media Group will be broadcasting in front of BG’s El Paseo and Il Corso. Desert Cancer Foundation will also be set up in front of BG’s to share information about their upcoming events, including Paint El Paseo Pink. In addition, in partnership with the City of Palm Desert there will be DJ music and outdoor dancing at Lupine Plaza. The complimentary El Paseo signature yellow courtesy carts will be traveling up and down the street to offer rides to different locations as needed.

For more details on the businesses along El Paseo visit