T-shirt pick-up announced and merchandise available to support the walk

Desert Cancer Foundation’s 15th Annual Paint El Paseo Pink is October 9, 2021, at 8 a.m., and returns as the first major event to El Paseo. The walk, taking place during Breast Cancer Awareness Month, is an approximate two-mile round trip up and down El Paseo. Online registration is $35 at www.paintelpaseopink.org, and closes at 5 p.m. on Tuesday, October 5th.

The registration includes a pink commemorative T-shirt, which can be picked up from October 6th through the 8th at The Gardens on El Paseo (note: there will not be ‘day-of’ T-shirt pick-up this year). During store hours, pink ribbon lawns signs for homes and businesses, pink promotional items, and other Breast Cancer Awareness merchandise will be available for purchase. The store is located at The Gardens on El Paseo, 73585 El Paseo, Suite #1126.

The Paint El Paseo Pink store hours are:

Wednesday, October 6: 1 pm – 6 pm


Thursday, October 7: 10 am – 4 pm

Friday, October 8: 12 pm – 7 pm

The walk celebrates and honors cancer survivors, including those currently in the midst of their cancer battle, and remembers our loved ones whose journey was cut short by cancer.

“We are so grateful for the generous sponsors of this event, and are honored to have our hospital partner, Eisenhower Health Lucy Curci Cancer Center, be our presenting Pink Diamond Sponsor this year. The event is also a success thanks to the City of Palm Desert, our committee members, staff, volunteers, and all of the wonderful participants who support us each year,” states Desert Cancer Foundation Executive Director, Eevet Edens. “I am humbled to see how this community comes together to celebrate, honor, and raise money for cancer care for local valley residents who need financial assistance.”

On the day of, the event committee, along with board members, will host a small welcoming ceremony, and will be joined by Palm Desert Mayor, Kathleen Kelly. Thalia Hayden, from NBC Palm Springs will kick off the celebration, and introduce the Palm Desert High School cheerleaders. The procession will begin and end at The Gardens on El Paseo being led by the event’s iconic pink 1957 Ford Thunderbird with Grand Marshall Dr. Janet K. Ihde, M.D., F.A.C.S., Surgical Oncologist at Desert Care Network Comprehensive Cancer Care Center, and cancer survivor.

El Paseo will be closed to vehicles from Portola to Highway 74 to accommodate walkers, beginning at 7 a.m. until 10:30 a.m. Masks are highly recommended for all participants.

All proceeds directly benefit Desert Cancer Foundation’s Patient Assistance Programs, providing financial support for cancer screening, diagnosis, and treatment for residents of the Coachella Valley and surrounding communities.

The Presenting Pink Diamond Sponsor of Paint El Paseo Pink is Eisenhower Lucy Curci Cancer Center; Pink Ribbon of Hope Sponsors include The Auen Foundation, El Paseo Jewelers, Desert Redi-Mix, General Air Conditioning & Plumbing; Pink Heart Sponsors are Desert Regional Medical Center, Desert Oasis Healthcare, City of Palm Desert, Dantor Martinez Construction, Skinceuticals Skinlab; Think Pink Sponsors are CV Strategies, The Gardens on El Paseo, JSP Toolbox, Southern California Gas, and Walter Clark Legal Group. Special thanks goes out to our in-kind sponsors and media partners: Alpha Media Group, NBC Palm Springs and Entravision, iCreative, and Signarama. We are grateful to each and every one of our sponsors who ensure the event is successful.

Desert Cancer Foundation (DCF) was founded in 1994 by Dr. Sebastian George and Art & Cory Teichner to help pay for cancer care for local residents that could not afford the cost of their medical care. Since inception, DCF has served 8,600 local residents, paid over $10.5 Million for cancer-related screening, diagnosis, and treatment that is valued at nearly $106 million dollars. All of the money raised stays in the Valley to help local residents with the cost of their cancer care. Desert Cancer Foundation – We pay for cancer care!