By Crystal Harrell

The pandemic has not afforded many opportunities to get dressed up (besides your trusty pair of pajama pants and sweatshirts for at-home loungewear), but for those occasions where you do, in fact, get to go out, Savvy’s Boutique in Palm Desert has just what you need to emerge from your quarantine cocoon with affordable and adorable styles.

Described as a “vintage meets industrial” women’s clothing boutique, the family-owned business is operated by the mother and daughter team of Savannah and Kimberlee Nelson. The Savvy’s company was established in 2019 with the conviction to bring better sourced, higher quality clothing at a price everyone can afford.

“My mom started doing LuLaRoe about four years ago and from there she started doing fashion for women online. We decided to go in the business together and love it!” said Savannah.

Getting the finances and overhead costs for the business clothes was the most difficult part of launching Savvy’s, as well as selecting which garments the team wanted to sell in their store. The boutique is located at 73647 CA-111 Suite A, Palm Desert, CA. This particular location was chosen as the family drove past the building they currently occupy and decided to inquire about it. Everything else fell into place.

“We have been successful in this extremely competitive industry with our contemporary style by reaching and exceeding expectations with known professionalism, quality, and trustworthiness. Savvy’s is known for its soft fabrics and ease of wear styles for all ages. Our line is not limited to any specific season or trend, and can be worn year around. We like to think after a women cleans out her closet only Savvy’s clothing would remain essential,” states the Savvy’s team.

Savvy’s is a family-centered business, reaching beyond just a mother/daughter-owned operation. The Nelson’s cousin and niece Jasmyn Cabral sells her handcrafted jewelry line called Midnight Jazzi in the shop, Jasmyn’s husband Andrew Cabral takes all the pictures for the website and online presence, and grandmother Pattie Rittmiller is the decorator and designer of the boutique. Another important figure is CK Handyman Contractor Chris Nelson, who did all of the remodel work in the shop.

“Sometimes it’s hard knowing what clothing to bring to the shop that will appeal to a variety of people. We want to strive to carry something for everyone, but it’s challenging to pin point that exactly. But so far, people seem to love it and always find that perfect outfit! I also have a lot of returning customers, which is amazing and I absolutely love getting to know everyone!” said Savannah.

Savvy’s Boutique is open 11 a.m. to 4 p.m. on Sunday and 10 a.m. to 5 p.m. on Monday through Saturday.